Advertising Global Industry Almanac-2016

Advertising Global Industry Almanac-2016

Code: ML-MLIG16023-01 | Published: Jul-2016 | Pages: 370 | MarketLine
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Advertising Global Industry Almanac-2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market globally. The study pegs that the global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, there is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for 25 countries globally, analyzed within this report.

In order to have industry accepted standard comparative scenario - in this report, the industry value reflects income of the agencies from such services.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
- Leading company profiles reveal details of key advertising market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
- Compares data from 25 countries globally, alongside individual chapters on each country.

Synopsis
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-2015, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Reasons To Buy
- What was the size of the global advertising market by value in 2015?
- What will be the size of the global advertising market in 2020?
- What factors are affecting the strength of competition in the global advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global advertising market?

Key Highlights
The global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.
The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.
The food, beverage and personal/healthcare segment is the industrys most lucrative in 2015, with total revenues of $26,708.2m, equivalent to 27.9% of the industrys overall value.

Table of Contents

EXECUTIVE SUMMARY
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Global Agricultural Products
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Agricultural Products in Asia-Pacific
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Agricultural Products in Europe
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Agricultural Products in France
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Germany
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Australia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Indonesia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Italy
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Japan
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in The Netherlands
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in North America
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Agricultural Products in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Scandinavia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Agricultural Products in Singapore
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in South Korea
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Spain
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in Turkey
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in The United Kingdom
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Agricultural Products in The United States
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading companies
Appendix
Methodology
About MarketLine

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