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- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Brazilian advertising industry had total revenues of $145.0m in 2014, representing a compound annual growth rate (CAGR) of 8.1% between 2010 and 2014.
- The food, beverage and personal/healthcare segment was the industrys most lucrative in 2014, with total revenues of $26.2m, equivalent to 18.1% of the industrys overall value.
- The performance of the industry is forecast to decelerate, with an anticipated CAGR of 7% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $203.1m by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Brazil
Leading company profiles reveal details of key advertising market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Brazil economy
Reasons To Buy
What was the size of the Brazil advertising market by value in 2014?
What will be the size of the Brazil advertising market in 2019?
What factors are affecting the strength of competition in the Brazil advertising market?
How has the market performed over the last five years?
What are the main segments that make up Brazils advertising market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Havas SA 18
Omnicom Group, Inc. 22
Publicis Groupe SA 25
WPP plc 29
Macroeconomic Indicators 33
Country Data 33
Industry associations 36
Related MarketLine research 36
About MarketLine 37
LIST OF TABLES
Table 1: Brazil advertising industry value: $ million, 2010-14 8
Table 2: Brazil advertising industry category segmentation: $ million, 2014 9
Table 3: Brazil advertising industry geography segmentation: $ million, 2014 10
Table 4: Brazil advertising industry value forecast: $ million, 2014-19 11
Table 5: Havas SA: key facts 18
Table 6: Havas SA: key financials ($) 19
Table 7: Havas SA: key financials (Euro) 19
Table 8: Havas SA: key financial ratios 20
Table 9: Omnicom Group, Inc.: key facts 22
Table 10: Omnicom Group, Inc.: key financials ($) 23
Table 11: Omnicom Group, Inc.: key financial ratios 23
Table 12: Publicis Groupe SA: key facts 25
Table 13: Publicis Groupe SA: key financials ($) 27
Table 14: Publicis Groupe SA: key financials (Euro) 27
Table 15: Publicis Groupe SA: key financial ratios 27
Table 16: WPP plc: key facts 29
Table 17: WPP plc: key financials ($) 30
Table 18: WPP plc: key financials (Pound) 31
Table 19: WPP plc: key financial ratios 31
Table 20: Brazil size of population (million), 2010-14 33
Table 21: Brazil gdp (constant 2005 prices, $ billion), 2010-14 33
Table 22: Brazil gdp (current prices, $ billion), 2010-14 33
Table 23: Brazil inflation, 2010-14 34
Table 24: Brazil consumer price index (absolute), 2010-14 34
Table 25: Brazil exchange rate, 2010-14 34
LIST OF FIGURES
Figure 1: Brazil advertising industry value: $ million, 2010-14 8
Figure 2: Brazil advertising industry category segmentation: % share, by value, 2014 9
Figure 3: Brazil advertising industry geography segmentation: % share, by value, 2014 10
Figure 4: Brazil advertising industry value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the advertising industry in Brazil, 2014 12
Figure 6: Drivers of buyer power in the advertising industry in Brazil, 2014 13
Figure 7: Drivers of supplier power in the advertising industry in Brazil, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2014 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2014 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Brazil, 2014 17
Figure 11: Havas SA: revenues and profitability 20
Figure 12: Havas SA: assets and liabilities 21
Figure 13: Omnicom Group, Inc.: revenues and profitability 24
Figure 14: Omnicom Group, Inc.: assets and liabilities 24
Figure 15: Publicis Groupe SA: revenues and profitability 28
Figure 16: Publicis Groupe SA: assets and liabilities 28
Figure 17: WPP plc: revenues and profitability 31
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