Your Cart Is Empty!
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The German advertising industry had total revenues of $3,311.1m in 2014, representing a compound annual growth rate (CAGR) of 0.4% between 2010 and 2014.
- The media and telecommunication segment was the industrys most lucrative in 2014, with total revenues of $528.4m, equivalent to 16% of the industrys overall value.
- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 1.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $3,505.1m by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
Leading company profiles reveal details of key advertising market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Germany economy
Reasons To Buy
What was the size of the Germany advertising market by value in 2014?
What will be the size of the Germany advertising market in 2019?
What factors are affecting the strength of competition in the Germany advertising market?
How has the market performed over the last five years?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Havas SA 18
Omnicom Group, Inc. 22
WPP plc 25
Macroeconomic Indicators 29
Country Data 29
Industry associations 32
Related MarketLine research 32
About MarketLine 33
LIST OF TABLES
Table 1: Germany advertising industry value: $ million, 2010-14 8
Table 2: Germany advertising industry category segmentation: $ million, 2014 9
Table 3: Germany advertising industry geography segmentation: $ million, 2014 10
Table 4: Germany advertising industry value forecast: $ million, 2014-19 11
Table 5: Havas SA: key facts 18
Table 6: Havas SA: key financials ($) 19
Table 7: Havas SA: key financials (Euro) 19
Table 8: Havas SA: key financial ratios 20
Table 9: Omnicom Group, Inc.: key facts 22
Table 10: Omnicom Group, Inc.: key financials ($) 23
Table 11: Omnicom Group, Inc.: key financial ratios 23
Table 12: WPP plc: key facts 25
Table 13: WPP plc: key financials ($) 26
Table 14: WPP plc: key financials (Pound) 27
Table 15: WPP plc: key financial ratios 27
Table 16: Germany size of population (million), 2010-14 29
Table 17: Germany gdp (constant 2005 prices, $ billion), 2010-14 29
Table 18: Germany gdp (current prices, $ billion), 2010-14 29
Table 19: Germany inflation, 2010-14 30
Table 20: Germany consumer price index (absolute), 2010-14 30
Table 21: Germany exchange rate, 2010-14 30
LIST OF FIGURES
Figure 1: Germany advertising industry value: $ million, 2010-14 8
Figure 2: Germany advertising industry category segmentation: % share, by value, 2014 9
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2014 10
Figure 4: Germany advertising industry value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the advertising industry in Germany, 2014 12
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2014 13
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2014 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2014 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2014 17
Figure 11: Havas SA: revenues and profitability 20
Figure 12: Havas SA: assets and liabilities 21
Figure 13: Omnicom Group, Inc.: revenues and profitability 24
Figure 14: Omnicom Group, Inc.: assets and liabilities 24
Figure 15: WPP plc: revenues and profitability 27
Figure 16: WPP plc: assets and liabilities 28
Following are different modes of Licenses.
a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.
b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.
c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.
1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :
a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]
b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]
2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:
a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.