Advertising in Indonesia

Advertising in Indonesia

Code: ML-OHME5895 | Published: Jun-2016 | Pages: 37 | MarketLine
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Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Indonesia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia

Leading company profiles reveal details of key advertising market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Indonesia economy


Reasons To Buy
What was the size of the Indonesia advertising market by value in 2015?

What will be the size of the Indonesia advertising market in 2020?

What factors are affecting the strength of competition in the Indonesia advertising market?

How has the market performed over the last five years?

What are the main segments that make up Indonesias advertising market?

Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Indonesian advertising industry had total revenues of $969.5m in 2015, representing a compound annual growth rate (CAGR) of 16.9% between 2011 and 2015.

- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

- The food, beverage and personal/healthcare segment is the industrys most lucrative in 2015, with total revenues of $358.2m, equivalent to 36.9% of the industrys overall value.

Table of Contents

Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
PT Fortune Indonesia Tbk
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Appendix
About MarketLine

List of Tables


Table 1: Indonesia advertising industry value: $ million, 2011-15
Table 2: Indonesia advertising industry category segmentation: $ million, 2015
Table 3: Indonesia advertising industry geography segmentation: $ million, 2015
Table 4: Indonesia advertising industry value forecast: $ million, 2015-20
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (Yen)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: PT Fortune Indonesia Tbk: key facts
Table 10: PT Fortune Indonesia Tbk: key financials ($)
Table 11: PT Fortune Indonesia Tbk: key financials (IDR)
Table 12: PT Fortune Indonesia Tbk: key financial ratios
Table 13: Publicis Groupe SA: key facts
Table 14: Publicis Groupe SA: key financials ($)
Table 15: Publicis Groupe SA: key financials (Euro)
Table 16: Publicis Groupe SA: key financial ratios
Table 17: WPP plc: key facts
Table 18: WPP plc: key financials ($)
Table 19: WPP plc: key financials (Pound)
Table 20: WPP plc: key financial ratios
Table 21: Indonesia size of population (million), 2011-15
Table 22: Indonesia gdp (constant 2005 prices, $ billion), 2011-15
Table 23: Indonesia gdp (current prices, $ billion), 2011-15
Table 24: Indonesia inflation, 2011-15
Table 25: Indonesia consumer price index (absolute), 2011-15
Table 26: Indonesia exchange rate, 2011-15

List of Figures


Figure 1: Indonesia advertising industry value: $ million, 2011-15
Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2015
Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2015
Figure 4: Indonesia advertising industry value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the advertising industry in Indonesia, 2015
Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2015
Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2015
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2015
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2015
Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2015
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: PT Fortune Indonesia Tbk: revenues & profitability
Figure 14: PT Fortune Indonesia Tbk: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities

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