Advertising in Japan

Advertising in Japan

Code: ML-OHIP2229 | Published: Mar-2015 | Pages: 31 | MarketLine
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Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Japanese advertising industry had total revenues of $6,637.4m in 2014, representing a compound annual growth rate (CAGR) of 0.8% between 2010 and 2014.

- The food, beverage and personal/healthcare segment was the industrys most lucrative in 2014, with total revenues of $1,795.4m, equivalent to 27.1% of the industrys overall value.

- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 2.3% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $7,418.5m by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Japan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan

Leading company profiles reveal details of key advertising market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Japan economy

Reasons To Buy
What was the size of the Japan advertising market by value in 2014?

What will be the size of the Japan advertising market in 2019?

What factors are affecting the strength of competition in the Japan advertising market?

How has the market performed over the last five years?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Asatsu-DK Inc. 18
Dentsu, Inc. 21
Hakuhodo Incorporated 24
Tokyu Agency Inc. 25
Macroeconomic Indicators 26
Country Data 26
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30

LIST OF TABLES
Table 1: Japan advertising industry value: $ million, 2010-14 8
Table 2: Japan advertising industry category segmentation: $ million, 2014 9
Table 3: Japan advertising industry geography segmentation: $ million, 2014 10
Table 4: Japan advertising industry value forecast: $ million, 2014-19 11
Table 5: Asatsu-DK Inc.: key facts 18
Table 6: Asatsu-DK Inc.: key financials ($) 19
Table 7: Asatsu-DK Inc.: key financials (Yen) 19
Table 8: Asatsu-DK Inc.: key financial ratios 19
Table 9: Dentsu, Inc.: key facts 21
Table 10: Dentsu, Inc.: key financials ($) 22
Table 11: Dentsu, Inc.: key financials (Yen) 22
Table 12: Dentsu, Inc.: key financial ratios 22
Table 13: Hakuhodo Incorporated: key facts 24
Table 14: Tokyu Agency Inc.: key facts 25
Table 15: Japan size of population (million), 2010-14 26
Table 16: Japan gdp (constant 2005 prices, $ billion), 2010-14 26
Table 17: Japan gdp (current prices, $ billion), 2010-14 26
Table 18: Japan inflation, 2010-14 27
Table 19: Japan consumer price index (absolute), 2010-14 27
Table 20: Japan exchange rate, 2010-14 27

LIST OF FIGURES
Figure 1: Japan advertising industry value: $ million, 2010-14 8
Figure 2: Japan advertising industry category segmentation: % share, by value, 2014 9
Figure 3: Japan advertising industry geography segmentation: % share, by value, 2014 10
Figure 4: Japan advertising industry value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the advertising industry in Japan, 2014 12
Figure 6: Drivers of buyer power in the advertising industry in Japan, 2014 13
Figure 7: Drivers of supplier power in the advertising industry in Japan, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2014 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2014 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2014 17
Figure 11: Asatsu-DK Inc.: revenues and profitability 20
Figure 12: Asatsu-DK Inc.: assets and liabilities 20
Figure 13: Dentsu, Inc.: revenues and profitability 23
Figure 14: Dentsu, Inc.: assets and liabilities 23
Asatsu-DK Inc., Dentsu, Inc., Hakuhodo Incorporated and Tokyu Agency Inc.

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