Advertising in Mexico

Advertising in Mexico

Code: ML-OHME3649 | Published: Apr-2015 | Pages: 35 | MarketLine
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Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Mexico advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Mexican advertising industry had total revenues of $550.5m in 2014, representing a compound annual growth rate (CAGR) of 6.1% between 2010 and 2014.

- The food, beverage and personal/healthcare segment was the industrys most lucrative in 2014, with total revenues of $122.7m, equivalent to 22.3% of the industrys overall value.

- The performance of the industry is forecast to decelerate, with an anticipated CAGR of 5.7% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $725.1m by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Mexico

Leading company profiles reveal details of key advertising market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Mexico economy

Reasons To Buy
What was the size of the Mexico advertising market by value in 2014?

What will be the size of the Mexico advertising market in 2019?

What factors are affecting the strength of competition in the Mexico advertising market?

How has the market performed over the last five years?

What are the main segments that make up Mexicos advertising market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Havas SA 18
Publicis Groupe SA 22
WPP plc 26
Macroeconomic Indicators 30
Country Data 30
Methodology 32
Industry associations 33
Related MarketLine research 33
Appendix 34
About MarketLine 34
LIST OF TABLES
Table 1: Mexico advertising industry value: $ million, 2010-14 8
Table 2: Mexico advertising industry category segmentation: $ million, 2014 9
Table 3: Mexico advertising industry geography segmentation: $ million, 2014 10
Table 4: Mexico advertising industry value forecast: $ million, 2014-19 11
Table 5: Havas SA: key facts 18
Table 6: Havas SA: key financials ($) 19
Table 7: Havas SA: key financials (Euro) 19
Table 8: Havas SA: key financial ratios 20
Table 9: Publicis Groupe SA: key facts 22
Table 10: Publicis Groupe SA: key financials ($) 23
Table 11: Publicis Groupe SA: key financials (Euro) 24
Table 12: Publicis Groupe SA: key financial ratios 24
Table 13: WPP plc: key facts 26
Table 14: WPP plc: key financials ($) 27
Table 15: WPP plc: key financials (Pound) 27
Table 16: WPP plc: key financial ratios 28
Table 17: Mexico size of population (million), 2010-14 30
Table 18: Mexico gdp (constant 2005 prices, $ billion), 2010-14 30
Table 19: Mexico gdp (current prices, $ billion), 2010-14 30
Table 20: Mexico inflation, 2010-14 31
Table 21: Mexico consumer price index (absolute), 2010-14 31
Table 22: Mexico exchange rate, 2010-14 31
LIST OF FIGURES
Figure 1: Mexico advertising industry value: $ million, 2010-14 8
Figure 2: Mexico advertising industry category segmentation: % share, by value, 2014 9
Figure 3: Mexico advertising industry geography segmentation: % share, by value, 2014 10
Figure 4: Mexico advertising industry value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the advertising industry in Mexico, 2014 12
Figure 6: Drivers of buyer power in the advertising industry in Mexico, 2014 13
Figure 7: Drivers of supplier power in the advertising industry in Mexico, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2014 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2014 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Mexico, 2014 17
Figure 11: Havas SA: revenues and profitability 20
Figure 12: Havas SA: assets and liabilities 21
Figure 13: Publicis Groupe SA: revenues and profitability 24
Figure 14: Publicis Groupe SA: assets and liabilities 25
Figure 15: WPP plc: revenues and profitability 28
Havas SA; Publicis Groupe SA; WPP plc;

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