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- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Turkish advertising industry had total revenues of $1,642.7m in 2014, representing a compound annual growth rate (CAGR) of 10.7% between 2010 and 2014.
- The food, beverage and personal/healthcare segment was the industrys most lucrative in 2014, with total revenues of $372.3m, equivalent to 22.7% of the industrys overall value.
- The performance of the industry is forecast to decelerate, with an anticipated CAGR of 9.4% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $2,576.8m by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Turkey
Leading company profiles reveal details of key advertising market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Turkey economy
Reasons To Buy
What was the size of the Turkey advertising market by value in 2014?
What will be the size of the Turkey advertising market in 2019?
What factors are affecting the strength of competition in the Turkey advertising market?
How has the market performed over the last five years?
What are the main segments that make up Turkeys advertising market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Omnicom Group, Inc. 18
Publicis Groupe SA 21
WPP plc 25
Macroeconomic Indicators 29
Country Data 29
Industry associations 32
Related MarketLine research 32
About MarketLine 33
LIST OF TABLES
Table 1: Turkey advertising industry value: $ million, 2010-14 8
Table 2: Turkey advertising industry category segmentation: $ million, 2014 9
Table 3: Turkey advertising industry geography segmentation: $ million, 2014 10
Table 4: Turkey advertising industry value forecast: $ million, 2014-19 11
Table 5: Omnicom Group, Inc.: key facts 18
Table 6: Omnicom Group, Inc.: key financials ($) 19
Table 7: Omnicom Group, Inc.: key financial ratios 19
Table 8: Publicis Groupe SA: key facts 21
Table 9: Publicis Groupe SA: key financials ($) 22
Table 10: Publicis Groupe SA: key financials (Euro) 23
Table 11: Publicis Groupe SA: key financial ratios 23
Table 12: WPP plc: key facts 25
Table 13: WPP plc: key financials ($) 26
Table 14: WPP plc: key financials (Pound) 26
Table 15: WPP plc: key financial ratios 27
Table 16: Turkey size of population (million), 2010-14 29
Table 17: Turkey gdp (constant 2005 prices, $ billion), 2010-14 29
Table 18: Turkey gdp (current prices, $ billion), 2010-14 29
Table 19: Turkey inflation, 2010-14 30
Table 20: Turkey consumer price index (absolute), 2010-14 30
Table 21: Turkey exchange rate, 2010-14 30
LIST OF FIGURES
Figure 1: Turkey advertising industry value: $ million, 2010-14 8
Figure 2: Turkey advertising industry category segmentation: % share, by value, 2014 9
Figure 3: Turkey advertising industry geography segmentation: % share, by value, 2014 10
Figure 4: Turkey advertising industry value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the advertising industry in Turkey, 2014 12
Figure 6: Drivers of buyer power in the advertising industry in Turkey, 2014 13
Figure 7: Drivers of supplier power in the advertising industry in Turkey, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Turkey, 2014 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Turkey, 2014 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Turkey, 2014 17
Figure 11: Omnicom Group, Inc.: revenues and profitability 20
Figure 12: Omnicom Group, Inc.: assets and liabilities 20
Figure 13: Publicis Groupe SA: revenues and profitability 23
Figure 14: Publicis Groupe SA: assets and liabilities 24
Figure 15: WPP plc: revenues and profitability 27
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