Air Fresheners in Europe

Air Fresheners in Europe

Code: ML-OHME4430 | Published: Dec-2015 | Pages: 33 | MarketLine
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Air Fresheners in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe air fresheners market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The air fresheners market consists of the retail sales of continuous air fresheners, electrical air fresheners, car air fresheners, and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

- The European air fresheners market had total revenues of $3,203.7m in 2014, representing a compound annual growth rate (CAGR) of 3.1% between 2010 and 2014.

- Private label air fresheners have a relatively small overall market share in revenue terms, whereas brands like Glade collectively command higher sales.

- Market consumption volume increased with a CAGR of 1.7% between 2010-2014, to reach a total of 1,073.9 million units in 2014.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the air fresheners market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the air fresheners market in Europe

Leading company profiles reveal details of key air fresheners market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Europe air fresheners market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Europe economy

Reasons To Buy
What was the size of the Europe air fresheners market by value in 2014?

What will be the size of the Europe air fresheners market in 2019?

What factors are affecting the strength of competition in the Europe air fresheners market?

How has the market performed over the last five years?

Who are the top competitiors in Europes air fresheners market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Ozturk Ilac San Ve Tic A.S. 22
The Procter and Gamble Company 23
Reckitt Benckiser Group plc 26
S.C. Johnson and Son, Inc. 29
Methodology 30
Industry associations 31
Related MarketLine research 31
Appendix 32
About MarketLine 32
LIST OF TABLES
Table 1: Europe air fresheners market value: $ million, 2010-14 8
Table 2: Europe air fresheners market volume: million units, 2010-14 9
Table 3: Europe air fresheners market category segmentation: $ million, 2014 10
Table 4: Europe air fresheners market geography segmentation: $ million, 2014 11
Table 5: Europe air fresheners market share: % share, by value, 2014 12
Table 6: Europe air fresheners market distribution: % share, by value, 2014 13
Table 7: Europe air fresheners market value forecast: $ million, 2014-19 14
Table 8: Europe air fresheners market volume forecast: million units, 2014-19 15
Table 9: Ozturk Ilac San Ve Tic A.S.: key facts 22
Table 10: The Procter and Gamble Company: key facts 23
Table 11: The Procter and Gamble Company: key financials ($) 24
Table 12: The Procter and Gamble Company: key financial ratios 24
Table 13: Reckitt Benckiser Group plc: key facts 26
Table 14: Reckitt Benckiser Group plc: key financials ($) 27
Table 15: Reckitt Benckiser Group plc: key financials (Pound) 27
Table 16: Reckitt Benckiser Group plc: key financial ratios 27
Table 17: S.C. Johnson and Son, Inc.: key facts 29
LIST OF FIGURES
Figure 1: Europe air fresheners market value: $ million, 2010-14 8
Figure 2: Europe air fresheners market volume: million units, 2010-14 9
Figure 3: Europe air fresheners market category segmentation: % share, by value, 2014 10
Figure 4: Europe air fresheners market geography segmentation: % share, by value, 2014 11
Figure 5: Europe air fresheners market share: % share, by value, 2014 12
Figure 6: Europe air fresheners market distribution: % share, by value, 2014 13
Figure 7: Europe air fresheners market value forecast: $ million, 2014-19 14
Figure 8: Europe air fresheners market volume forecast: million units, 2014-19 15
Figure 9: Forces driving competition in the air fresheners market in Europe, 2014 16
Figure 10: Drivers of buyer power in the air fresheners market in Europe, 2014 17
Figure 11: Drivers of supplier power in the air fresheners market in Europe, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the air fresheners market in Europe, 2014 19
Figure 13: Factors influencing the threat of substitutes in the air fresheners market in Europe, 2014 20
Figure 14: Drivers of degree of rivalry in the air fresheners market in Europe, 2014 21
Figure 15: The Procter and Gamble Company: revenues and profitability 25
Figure 16: The Procter and Gamble Company: assets and liabilities 25
Figure 17: Reckitt Benckiser Group plc: revenues and profitability 28
Ozturk Ilac San Ve Tic A.S.; The Procter and Gamble Company; Reckitt Benckiser Group plc; S.C. Johnson and Son, Inc.

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