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Mobile broadband penetration in Armenia approaching 40percentComing into 2016 the Armenian telecom market represented another developing market that is very busy trying to put an effective national telecommunications service in place. With its relatively small population (3.2 million) and a GDP per capita of around US$3,500 in 2015, it does not offer a hugely lucrative market opportunity. However, the government and the operators have been systematically building telecom networks and offering services. By end-2015 the mobile penetration was about 120percent and the mobile subscriber market was continuing to grow, with an annual growth rate of around 5percent. On the back of the mobile networks an effective mobile broadband offering has quickly sprung up. By early 2016 the number of mobile broadband subscribers represented about one third of the total mobile subscriber base. In the meantime, the fixed-line market has been shrinking or at least levelling off at around a relatively high 18percent penetration. At the same time, fixed broadband provided a solid base for internet access with 10percent penetration; this was underpinning a reasonably high household broadband penetration by end-2015.
The local telecom market has had its difficult times. After a run of strong growth in mobile subscribers in particular, the market in Armenia experienced a major slowdown triggered by the Global Financial Crisis (GFC) back in 2009. Demand for telecom services in Armenia plummeted as the most damaging impact of the GFC hit the country in that year and mobile subscriber growth was negligible. Since then, there has been some strong overall recovery, although growth has been somewhat erratic.
The telecommunications sector in Armenia has certainly been experiencing a rollercoaster ride over the last two decades. The sector slipped into decline following the collapse of the former Soviet Union back in the 1990s, with the fixed-line teledensity falling markedly. This was partly as a consequence of the prevailing socio-economic instability within the region, but more significant a factor was that the country initially failed to embrace any vigorous reform in the telecom sector. Despite steadily improving economic conditions as the country underwent economic reform, the telecoms sector was initially slow to respond.
Eventually the telecom market started to be transformed. In the opening up of the mobile market, the government made a controversial decision in choosing a second mobile operator without transparent and competitive bidding; Karabakh Telecom (K-Telecom), a little-known Lebanese-owned company, was officially awarded a licence to operate a GSM network in Armenia. K-Telecom launched its VivaCell service in 2005. The Public Services Regulatory Commission (PSRC), the countrys telecom regulator, awarded a third mobile licence - to Orange Armenia. The newly licensed operator, 100percent owned by France Telecom (Orange), launched a mobile service in 2009. Ucom, a fixed-line and internet service provider, was granted the countrys fourth mobile licence by the PSRC in 2013. The Orange Group then sold 100percent of Orange Armenia to local service provider Ucom in 2015, the deal being duly approved by the PSRC.
The launch of 3G services by both ArmenTel and K-Telecom back in 2008 and then Orange Armenia in 2009 gave the mobile sector a major lift; new generation services have since formed the basis of a much healthier market with stronger ARPU being reported by the operators. By late 2011 a 4G service had been launched by VivaCell-MTS and it has continued to expand this service. ArmenTel/Beeline launched its 4G offering in 2014.
An important, and indeed very positive, regulatory development in the mobile market has been the launch of Mobile Number Portability in 2013/2014, with good cooperation by the operators a feature of its introduction.
Armenias mobile market, after a period of erratic growth, was on a positive growth path by 2015;
the mobile segment in particular has benefitted from increased competition;
Armenia has achieved 100percent geographic coverage with its mobile services, according to the PSRC;
fixed-line growth in Armenia has been sluggish since 2009, actually running flat or going negative with no upturn in sight;
growing internet awareness in the country has seen a strong growth in internet users;
internet user penetration passed the 51percent milestone in 2015;
as internet take up accelerates, broadband services have been booming, with both fixed and mobile broadband expanding quickly;
by end-2015 fixed broadband penetration was 10percent and mobile broadband 37percent;
slightly more than one in three households had fixed broadband connections by end-2015;
the government is planning to roll out a National Broadband Network (NBN), although the timetable remained unclear;
Mobile Number Portability (MNP) has been introduced with the operators setting up a joint enterprise to manage it;
the Orange Group have sold 100percent of Orange Armenia to local service provider Ucom, the deal having been approved by the PSRC;
VivaCell-MTS was expanding its 4G presence nationally reaching almost 50percent coverage by early 2016;
moving quickly into the fibre-based broadband market, Ucom had claimed an estimated 90percent of the FttH market by 2015.Companies mentioned in this report
ArmenTel, ArmenTel (Beeline), Orange, Orange Armenia, Ucom, GNC-Alfa, VivaCell-MTS, MTS, Sistema, Rostelecom, VimpelCom, TeliaSonera.
Table of Contents
1. Executive summary
2. Key statistics
2.1 Country overview
2.2.2 Membership of World Trade Organization (WTO)
3. Telecommunications market
3.1 Market Overview and Analysis
4. Regulatory environment
4.1 Historical overview
4.2 Regulatory authority
4.3 ArmenTel monopoly - background
4.4 Regulatory developments
4.4.1 Mobile Number Portability (MNP)
4.4.2 ISPs and internet billing
4.4.3 Sale of Orange Armenia to Ucom
5. Telecommunications infrastructure
5.1 Overview of the national telecom network
5.2 Fixed-line statistics
6. Fixed-network operators in Armenia
6.1 ArmenTel (Beeline)
6.1.2 Business development
6.2 Other operators
7. Fixed broadband internet market
7.1 Market overview and analysis
7.3 Broadband statistics
7.4 Fixed-line broadband technologies
7.4.1 Digital Subscriber Line (DSL)
7.4.2 Fibre to the Premises (FttP)
7.4.3 Fixed wireless broadband
7.5 National Broadband Network (NBN)
7.9 Service provider market
7.9.2 ArmenTel (Beeline)
7.9.5 Armenian Datacom Company (ADC)
8. Mobile market
8.1 Market Overview and Analysis
8.3 Mobile statistics
8.4 Mobile infrastructure
8.4.2 4G / LTE
9. Major mobile operators
9.1 ArmenTel (Beeline)
9.1.3 Operational statistics
9.1.5 Business development
9.2 VivaCell-MTS (K-Telecom)
9.2.3 Service launch
9.2.4 Operational statistics
9.2.6 4G / LTE
9.3 Orange Armenia
9.3.3 Service launch
9.3.4 Operational statistics
9.3.5 Business development
9.4.2 Completion of acquisition and merger of Orange Armenia
9.4.3 4G / LTE
10. Digital Media
11. Related reports
Table 1 - Country statistics Armenia - 2015
Table 2 - Telephone network statistics - 2015
Table 3 - Broadband statistics - 2015
Table 4 - Mobile statistics - 2015
Table 5 - National telecommunications authorities
Table 6 - Armenias GDP real growth rate - 2006 - 2017
Table 7 - Telecom sector - total revenue - 2005 - 2015
Table 8 - Historical - Fixed lines in service, annual change and teledensity - 1991 - 2004
Table 9 - Fixed lines in service, annual change and teledensity -2005 - 2015
Table 10 - Historical - Internet users - 1994; 2000 - 2004
Table 11 - Internet users and penetration - 2005 - 2015
Table 12 - Historical - Internet subscribers - 2000 - 2004
Table 13 - Fixed internet subscribers - 2005 - 2015
Table 14 - Fixed broadband subscribers - 2003 - 2015
Table 15 - Mobile broadband subscribers - 2009 - 2015
Table 16 - Overview of fixed broadband/household subscribers - 2015
Table 17 - Households with internet access - 2005 - 2015
Table 18 - International internet bandwidth - 2001 - 2015
Table 19 - DSL subscribers - 2010 - 2015
Table 20 - Fibre to the Premises (FttP) subscribers - 2010 - 2015
Table 21 - VoIP subscribers - 2011 - 2014
Table 22 - ArmenTel (Beeline) fixed broadband subscribers - 2009 - 2015
Table 23 - ArmenTel (Beeline) fixed broadband ARPU - 2011 - 2015
Table 24 - Ucom - broadband subscribers - 2012 - 2015
Table 25 - Historical - Mobile subscribers - 1996 - 2004
Table 26 - Mobile subscribers - 2005 - 2015
Table 27 - Mobile operators, subscribers and annual change - 2015
Table 28 - Mobile operators by share of total mobile market - 2015
Table 29 - ArmenTel (Beeline) mobile subscribers - 2007 - 2015
Table 30 - ArmenTel (Beeline) mobile ARPU - 2008 - 2015
Table 31 - ArmenTel (Beeline) mobile broadband subscribers - 2011 - 2015
Table 32 - ArmenTel (Beeline) mobile revenue by market segment - 2012 - 2015
Table 33 - ArmenTel (Beeline) - total capex - 2012 - 2015
Table 34 - VivaCell-MTS mobile subscribers - 2007 - 2015
Table 35 - VivaCell-MTS mobile broadband subscribers - 2011 - 2015
Table 36 - VivaCell-MTS mobile subscribers - prepaid v. postpaid - 2013
Table 37 - VivaCell-MTS mobile ARPU - 2007 - 2015
Table 38 - Orange Armenia - mobile subscribers - 2009 - 2015
Table 39 - Orange Armenia - mobile broadband subscribers - 2009 - 2015
Table 40 - Key broadcasting statistics - 2015
Table 41 - DTH (satellite) subscribers - 2010 - 2015
Chart 1 - Fixed lines in service, annual change and teledensity - 2005 - 2015
Chart 2 - Internet users and penetration - 2005 - 2015
Chart 3 - Fixed broadband subscribers - 2006 - 2015
Chart 4 - Mobile subscribers, annual growth and penetration - 2005 - 2015
Chart 5 - Mobile operators and market share - 2014
Chart 6 - Mobile subscribers - 2009 - 2015
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