Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

Code: ML-ML00019-047 | Published: Nov-2015 | Pages: 25 | MarketLine
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ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in excess of Pound975.5m ($1,612.1m) and net income of over Pound36.9m ($61m). The company operates worldwide



Key Findings
- Analyzes key strategies used by ASOS and how the company has established its position as a market leader in the online apparel retail industry
- Assesses opportunities for ASOS such as expansion in emerging markets and how this can help drive the companys revenues further
- Looks out how ASOSs interactive website entices consumers and has increased the companys appeal to customers
- Analyzes threats facing the company such as increased dependency on the UK and Europe and the effects of heavy discounting on the company
- Assesses the risk to the company following the Departure of Nick Robertson.

Reasons To Buy
What key strategies are driving ASOSs revenues?
How have own label products contributed to ASOSs success?
What potential threats is ASOS facing?
How can the company combat slow progress in China?
What factors are fueling growth in the online apparel retail industry and how can ASOS enhance its position?

Table of Contents

OVERVIEW
Catalyst
Summary
ASOS TRANSFORMATION INTO GLOBAL E-RETAIL GIANT
The rise of ASOS
Product diversification means that ASOS can cater for multiple consumer types
Own label clothing is key to ASOSs success
ASOS aims to emulate Primarks success
ASOSs interactive website entices consumers
UK RELIANCE, DISCOUNTING, INCREASED COMPETITION, AND CEO DEPARTURE POSE THREATS
ASOS still heavily relies on the UK to generate revenues
Departure of Nick Robertson may have troubling effects on ASOS
ASOS faces increased competition in the online retail space
ASOSAEuro‚ĄĘs growth has come at the cost of profit
CONCLUSIONS
ASOS must overcome issues if it is to exploit growth opportunities
APPENDIX
Definitions
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Further Reading
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