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Premium data centre services, High density data centre requirements, Consolidation of data centres, Cloud Providers driving growth.Internet of Things, IoT, M2M, sensors network, smart grids, smart factory, information processing, NBN, data analytics, cloud computing, smart cities, business opportunities, sector transformation, Pervasive Internet and Industrial Internet, IPV6, RFID, connected devices, smartphones, tablets, wearables, LTE, 5G, Bluetooth, Zigbee, WiFi.Researcher:- Phil Harpur, Paul BuddeCurrent publication date:- July 2016
Global Cloud Specialists are Driving Growth in the Australian Data Centre MarketData Centres
BuddeComm has been supportive of the data centre market since the 1990s. However, it took nearly 20 years for the industry to reach its current position. The arrival of cloud computing, Big Data, M2M and IoT allowed for a large range of new services and applications, especially aimed at small and medium organisations.
The data centre market includes telehousing facilities, co-location facilities, cloud and IT services, content hosting, connectivity and interconnection. They are important for a range of business and government applications including new developments of cloud computing and the Internet of Things (M2M).
These developments have given an enormous boost to the data centre market, with investments totalling $5 billion over the 2011-2016 period. Investment in datacentres in Australia is still very strong, driven by the large number of global and local cloud specialist providers entering the local market, particularly the global providers Microsoft, Amazon and CenturyLink. Currently the developments are highly centralised in the capital cities, but a more decentralised trend is expected to develop over time.
Data centre customers are migrating from co-location services and managed hosting to cloud services. Cloud providers are the fastest growing segment of most Australian data centre providers.
Government continues to increase in maturity in their understanding of cloud technologies, how to use cloud to the best of their advantage, and how to optimize their existing infrastructure.
BuddeComm describes ‘big data’ as looking at intelligent outcomes that can be achieved from data collaboration. The most critical issue here is strategic management, rather than technology. However the fact that big data has become a vital tool in competition is forcing many companies to transform their organisations from a company-centric approach to a customer-centric one.
The fact that this development is being driven by data-rich organisations such as Google, Apple, Amazon, Facebook, eBay and many others operating in the digital economy is an indication that data management is a critical factor here. In other words, if you don’t have your company’s data systems and structures organised in a customer-centric way you won’t be able to deliver a good customer experience.
Connected information management, however, can go much further. There are many other players involved in the broader ecosystem, and by sharing and combining relevant data sets and then analysing those large data sets we can find new correlations that can be used to spot business trends, assess customer behaviour, prevent diseases, combat crime and so on.
Obviously this needs to be done on a permission-based or opt-in basis, but if the customer sees the value of it they can become involved. Nevertheless privacy is an issue that requires close scrutiny.
With the NBN and LTE now well and truly underway it is important to look at what will be the value of this new infrastructure to the development of a network that will be dominated by sensors and devices.
The infrastructure that is now being built offers a range of features such as ubiquitousness, affordability, low latency, high speed and high capacity. It will link millions of devices, such as sensors, that will enable us to manage our environment, traffic, infrastructures, and our society as a whole much more efficiently and effectively.
The ‘Internet of Things’ (referring more to personal devices such as wearables and smartphones) and M2M (referring to a more industrial use based on sensors) are going to be real game-changers. They will transform every single sector of society and the economy and it will be out of this environment that new businesses – and indeed new industries – will be born. LTE and later on 5G will take a leadership role in the development of M2M but the NBN is also a key infrastructure element as more and more applications will require high quality video. These developments are closely linked to big data, data analytics, cloud computing and data centres and these elements all play a fundamental role in the success of this new infrastructure.
The number of connected M2M devices in Australia will grow to somewhere between 25 million and 50 million by 2020.
With the internet having become a critical national and international infrastructure a whole range of privacy issues have come to the fore in relation to the digital economy and the digital society. Some of these issues are in relation to national and international security and tens of billions are spent by governments using the internet as a surveillance tool. This has led to a frenzy of activity by governments to, on the one hand, protect their sovereignty and, on the other, use the internet for their own security activities.
Separate to this are the commercial issues. With internet services becoming pervasive it can be argued, rightly or wrongly, that there are some services that people simply have to have. This is exploited by the companies involved, with requests for a range of highly private data in exchange for the free use of these applications and services.
Another issue relates to the free flow of information over the internet. In countries with little infrastructure- based competition there is a threat that these providers will use commercial arrangements to favour some over the rest. This is known as the net neutrality issue and, while this issue is mainly of concern to the USA, other countries are also keeping a close eye on possible monopolistic misuse.
On top of that is the issue of international governance of the internet and its basic infrastructure. However, with widely diverging interests from countries such as China, Russia, Iran, North Korea on one side and Europe and North America on the other, there is a long way to go before any consensus can be reached, if ever.
Companies mentioned in this report:
Canberra Data Centre (CDC), Australia Data Centres, Telstra, Optus, HP, Macquarie Telecom, Datacom Systems, Global Switch, Fujitsu, Hewlett Packard, Equinix, NextDC, Polaris, Digital Realty, IXnet, Metronode, Nextgen Networks, Vocus. Optus, Telstra, IBM, Vodafone, CSIRO, Jasper, Bechtel, UniSA, Cobra, ARTC, Sydney Water, Sense-T.
1.1 Smart societies
1.1.1 The proposition
1.1.2 Philosophy and science
1.1.3 Social and economic developments
1.1.4 Are we reaching another breaking point?
1.1.5 Solutions by using information technology to increase our intelligence
1.1.6 Examples of developments
2. The data analytics market in Australia
2.1 Big Data – Data Analytics
2.1.1 High quality data and analytics can improve customer relationships
2.1.2 Data silos
2.1.3 Contextual intelligence
2.1.4 Benefits for telcos and ISPs
2.1.5 Social Network Analytics
2.1.6 Subscriber Data Management
2.1.7 Open data policy
2.1.8 6000 sets of government info goes public
2.1.9 Telcos and the science of big data - Analysis
2.2 Key trends and Developments
2.2.1 Data access policy for smart cities
2.2.2 NSW government’s dedicated data analytics office
2.2.3 Connected Information Management (CIM)
2.2.4 Deep packet inspection
2.2.5 Ubiquitous Complex Event Processing
2.2.6 Behavioural Attitudinal Geolocation
2.2.7 Advanced recommendations engines
2.2.8 Lifetime customer relationships
2.2.9 Data analytics solutions for Smart Grids
2.3 Market Statistics and Surveys
2.3.1 Australian Big Data and Analytics Study
2.3.2 Smart Cities and the open data dilemma
2.3.3 Big Data progress hampered by lack of infrastructure
3. Cloud technology trends and statistics 2016
3.1 The cloud computing revolution
3.1.1 As-a-Service offerings and statistics
3.1.2 Off-premises cloud data centres
3.2 Cloud Computing market – analysis
3.3 Cloud computing for government
3.3.1 Governments around the world adopting cloud services (g-clouds)
3.4 Cloud computing for enterprise
3.5 The complexities of cloud computing
3.5.1 Information technology
3.5.2 Cloud security
3.6 Unified Communications (UC) and the cloud
3.6.1 Early days
3.6.2 UC&C today
3.7 Cloud computing market statistics
3.8 How to manage and secure big data
3.9 Cloud technology trends and opportunites
3.10 China - cloud computing and data centres
3.10.1 Cloud Computing for music
3.10.2 Will broadcasting move to the cloud?
3.10.3 Cisco focuses on cloud services
3.10.4 Smart Grid as a Cloud Service (SGaaS)
3.10.5 Network Attached Storage (NAS)
3.10.6 Mobile Cloud Computing
3.11.1 Cloud Computing requires business strategies
3.11.2 Cloud Computing in the trans-sector context
4. Data centres in Australia
4.1 Market overview
4.2 The changing market of data centres - market analysis
4.2.1 Datacentre market analysis
4.2.2 Selective outsourcing
4.2.3 Glimpses of the future
4.2.4 Infrastructure requirements
4.3 Emerging Data Centre Trends
4.3.1 Increased Usage of Managed Hosting to Cloud Services
4.3.2 High-Density Data Centre Requirements
4.3.3 Consolidation to Larger, More Efficient Data Centres
4.3.4 Cloud Providers Driving the Growth of Data Centre Ecosystems
4.4 Wider Industry Trends and developments
4.4.1 Call centres to go digital
4.4.2 Software-defined data centres (SDD)
4.5 Internet Exchanges
4.5.2 Neutral IXs
4.6 Points of Interconnect (POI)
4.7 Network Attached Storage (NAS)
4.8 Major Players
4.8.1 Australian Data Centres
4.8.2 The Australian Liquidity Centre (ALC)
4.8.3 Canberra Data Centres (CDC)
4.8.5 Digital Pacific
4.8.6 Digital Realty
4.8.8 Fujitsu Australia
4.8.9 Geraldton datacentre
4.8.10 Global Switch
4.8.11 Hewlett-Packard (HP)
4.8.13 IBM Australia
4.8.14 Macquarie Telecom
4.8.17 Polaris Data Centre
4.8.20 Telstra / PacNet
4.8.22 Vocus Communications
4.8.23 YourDC - Adelaide
5. The Internet of Things and Machine to Machine communications
5.1 Global M2M trends
5.1.1 Analysis of the M2M and IoT market
5.1.2 OECD report on internet of things and M2M
5.1.3 Global M2M market
5.1.4 Internet of ‘Things’ (IoT)
5.1.5 Telcos and the science of Big Data
5.1.7 Radio-frequency identification (RFID)
5.1.8 Application examples
5.1.9 Conclusion: Connected lifestyle
5.2 The IoT and M2M market in Australia
5.2.1 Market and Industry Analyses
5.2.2 Market Statistics
5.2.3 Low Power Wide Area (LPWA) Networks
5.2.4 Electricity companies and the M2M
5.2.5 Smart Factory – Industry 4.0
5.2.6 Selected Smart Projects
5.2.7 Change in services driven by Sensing and monitoring information
6. Internet governance, E-Security and Net Neutrality insights
6.1 Global issues, trends and developments
6.1.1 Complex societies depend on ICT infrastructure
6.1.2 The Internet and the economy – in statistics
6.1.3 Control of the internet
6.1.4 Case study – USA and Network neutrality
6.1.5 The two sides of Net Neutrality
6.1.8 Security developments
6.1.9 Be prepared with robust national infrastructure
6.1.10 Conclusion - infrastructure essential for the digital economy
6.2 The Australian scene
6.2.1 $230m cybersecurity plan
6.2.2 Government-industry collaboration is better than developing a surveillance state.
6.2.3 How to move cybersecurity forward in a more positive way
6.2.4 Is technology tinkering with our democratic principles?
6.2.5 Cyber crime
6.2.6 Data retention legislation
6.2.7 Copyright laws for the digital economy
6.2.8 Privacy and trust fundamentals of a digital economy
6.2.9 Trade in Services Agreement - Telecommunications Annex
Table 1 - Selection of predictions in BT’s timeline
Table 2 – Global Platform as a Service (PaaS) revenue – 2014 - 2018
Table 3 – Global Software as a Service (SaaS) revenue – 2014 - 2018
Table 4 – Global enterprise spending on cloud services and infrastructure – 2011 - 2017
Table 5 - Machine-to-machine applications and technologies, by dispersion and mobility
Table 6 – Global M2M module market– 2011; 2012; 2015; 2018
Table 7 – Global RFID market value – 2013-2015
Table 8 – Global RFID tag sales – 2013-2016
Table 9 - Australias IoT home market
Table 10 - Telstra M2M statistics
Table 11 – Telstra M2M connections – 2009 - 2015
Table 12 – Telstra M2M revenue growth – 2011 - 2015
Table 13 – Global - Internet users and annual change – 2009 - 2016
Table 14 –Global IT security spending – 2011 - 2016
Exhibit 1 – From data analytics to Artificial Intelligence (AI)
Exhibit 2 – Watson in healthcare
Exhibit 3 – Real-time processing
Exhibit 4 – Watson – cognitive computing
Exhibit 5 - Key characteristics of contextual intelligence in customer service
Exhibit 6 – Definition: Cloud computing
Exhibit 7 – Amazon Web Services – a public cloud leader
Exhibit 8 – Examples of key cloud models
Exhibit 9 – Examples of government cloud projects
Exhibit 10 – Cloud principles
Exhibit 11 – Examples of enterprise cloud projects and development
Exhibit 12 – Planning Tool for Resource Integration, Synchronization, and Management (PRISM)
Exhibit 13 – IBM SmartCloud
Exhibit 14 - Pacnet
Exhibit 15 – Harvesting energy from radio frequency
Exhibit 16 – Weightless SIG
Exhibit 17 – The first major M2M alliances
Exhibit 18 – The OneM2M initiative
Exhibit 19 – Amazon Dash Button
Exhibit 20 – RFID spectrum frequencies and application examples
Exhibit 21 – Lifetime customer relationships
Exhibit 22 - Weightless SIG
Exhibit 23 – Design principles of industry 4.0
Exhibit 24 – Statistics on the impact of the Internet on the economy
Exhibit 25 – Implications of ending net neutrality
Exhibit 26 – Netherlands adopted net neutrality legislation
Exhibit 27 - Cyber crime statistics
Exhibit 28 - ACC UPDATE advice
Exhibit 29 – Australians express their concerns about privacy
Exhibit 30 - Statistics shows customers don’t trust B2B companies
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