Baby Food in Belgium 2015

Baby Food in Belgium 2015

Code: CAN-BF0085MR | Published: Oct-2015 | Pages: 91 | Canadean
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The prospects for the Belgium market are looking rather brighter than over the past seven years. Although the number of births is expected to decline, the decrease is likely to be gentle, and to be compensated for by growth in real GDP, which, though also at a low level, is likely to be consistent and lead to a slightly more positive consumer market. Manufacturers have tried to stimulate sales by advertising, including an increasing use of online media, and over the last year or so by new products including the introduction of pouches, but the market remains relatively conservative and underdeveloped by European standards.

Key Findings
- The Belgian baby food market has struggled between 2008 and 2014, ending the period with volume sales 10% down on the start, and retail sales only 3% higher than in 2008.

- The majority of baby food sales in Belgium are made through grocery outlets, which have taken an increasingly large share of sales in all sectors over the review period and now account for about 67.9%.

- 2014, however, saw an upturn in both value and volume sales, with the largest categories, wet meals and milks, performing well.

- Danone has consolidated its position as the leader of the Belgian baby food market in recent years and in 2014 accounted for around 43.2% of value sales, leading in milks, wet meals and drinks.

Synopsis
"Baby Food in Belgium" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Belgium market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Background to the Market
Births
Live Birth Rates
Live Births by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Births by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features and Developments
Manufacturers
Baby Milks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Cereals and Dry Meals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Meals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Finger Foods
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Distribution
Retail Structure
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Danone Nutricia Belgique SA
NestlE Belgilux SA NV
Hero Nederland BV
Other Manufacturers
Production and Foreign Trade
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Breastfeeding
Consumer Attitudes
Future Trends
Economic Background
Political and Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About ERC - a division of Canadean
Disclaimer
Danone Nutricia Belgique SA
NestlE Belgilux SA NV
Hero Nederland BV
Mondelez Belgium BVBA
Hipp GmbH and Co Vertrieb KG
Ellas Kitchen Benelux.

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