Baby Food in China

Baby Food in China

Code: CAN-BF140MR | Published: Jun-2016 | Pages: 272 | Canadean
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The Chinese baby food market has developed strongly over the historic period, although the last two years have seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic period.

Key Findings
- All sectors of the baby food market experienced an increase in consumption during the survey period. The market for baby food in China rose by 36% between 2009 and 2015.

- Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of volume.

- Multinationals account for 53.9% of value and 48.5% of volume. NestlE (including Wyeth), leads in value, from Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.

- The major distribution channels for baby food have changed dramatically over the past few years. The largest single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a further 29%. Bricks and mortar food and general retailers now take only 24%.

Synopsis
"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the China market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Key Highlights
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction
Executive summary
Definitions

Background to the Market
Births -Live Birth Rates
Birth Rates by Region
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Breastfeeding Legislation
Regulations

Market Overview
Key eaturesand developments
Market value and volume
Manufacturers shares
The future

Sector Analysis
Baby Milks
Baby Cereals and Dry Meals
Baby Meals
Finger Foods
Baby Drinks
Other Baby Food

Production and trade
Production
Imports
Exports

Company profiles
Introduction
NestlE (China) Ltd
Mead Johnson Nutrition Co Ltd
Hangzhou Beingmate Group
Danone
Other Manufacturers

Distribution
Retail structure
Baby food Retailing

Economic background
Economic Background
Key macro-economic forecasts
Demographic Background

Prospects and forecasts
Birth and population projections
Forecast overview
Future trends

Appendix
Additional Data Tables
Summary Methodology
About Canadean

List of Tables


Table 1: Birth and Population Trends, 2005-2015
Table 2: Live Births by Province, 2011 and 2013
Table 3: Rural/Urban Population Breakdown, 2009-2014
Table 4: Annual Per Capita Disposable Income, 2004-2014
Table 5: Population and Income, Urban and Rural, 2013
Table 6: Food Expenditure, 2009-2013, CYen
Table 7: Food Expenditure by Province, 2013
Table 8: Breakdown of Urban Population by Income Group, 2012
Table 9: Ownership of Durable Consumer Goods 1990-2012
Table 10: Internet Usage, 2009-2015
Table 11: Population and Income Profile, East Coast, 2004 and 2013
Table 12: Population and Income Profile, North East China, 2004 and 2013
Table 13: Population and Income Profile, Central China, 2004 and 2013
Table 14: Population and Income Profile, West China, 2004 and 2013
Table 15: Trends in Marriages and Divorces, 1985-2013
Table 16: Births by Age of Mother, 2013
Table 17: Number of Women of Childbearing Age by Age Group, 2004 and 2013
Table 18: Female Labour Force Participation, 2009-2014
Table 19: Exclusive Breastfeeding Rates, 1998-2014
Table 20: Breastfeeding Duration: Age at Which Breastfeeding Stopped, 2011
Table 21: Exclusive Breastfeeding Rates by Location, 1997-2009
Table 22: Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
Table 23: Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
Table 24: Key Purchasing Criteria for Infant Formula, 2013
Table 25: Market Size, 2015, and Growth Rates, 2009-2015
Table 26: Baby Food: Manufacturer Shares, Value, %, 2009-2015
Table 27: Baby Food: Manufacturer Shares, Volume, %, 2009-2015
Table 28: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 29: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 30: Sales of Infant Formula by Region, Value, 2014 and 2015
Table 31: Penetration of Infant Formula by Region, Value, 2014 and 2015
Table 32: Baby Milks: Segmentation by Type, Volume %, 2009-2015
Table 33: Market Segmentation by Price Positioning, Value and Volume %, 2009-2015
Table 34: Market Segmentation by Price Positioning and Retail Channel, by Value, 2013 and 2014
Table 35: Price Reductions Announced in July, 2013
Table 36: Baby Milks: Brand Price Positioning Analysis, 2016
Table 37: Baby Milks: Prices by Type of Packaging, 2016
Table 38: Baby Milks: Packaging by Type and by City
Table 39: Baby Milks: Packaging by Size and by City, 2016
Table 40: Baby Milks: Manufacturer Shares, Value, 2009-2015
Table 41: Baby Milks: Manufacturer Shares, Volume, 2009-2015
Table 42: Baby Milks: Manufacturer Shares by Distribution Channel, Value %, 2013
Table 43: Market Shares in Selected Provinces, % of Value Sales, 2014
Table 44: Market Shares in Third, Fourth and Fifth Tier Cities, % of Value Sales, 2014
Table 45: Leading Brands in Online Shopping Sites, by Stage, 2014
Table 46: Baby Cereals and Dry Meals: Packaging by Type and by City
Table 47: Baby Cereals and Dry Meals: Packaging by Size and by City
Table 48: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 49: Wet Meals: Store Facings by Type and City
Table 50: Wet Meals: Packaging by Type and by City, 2016
Table 51: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 52: Finger Foods: Packaging by Type and by City
Table 53: Finger Foods: Packaging by Size and by City
Table 54: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 55: Baby Drinks: Manufacturer Shares, Volume, %, 2009-2015
Table 56: Domestic/Imported Baby Food, by Sector, % of Facings, 2013-2015
Table 57: Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014
Table 58: Infant Formula Manufacturers with CNCA Approval, 2014
Table 59: Overseas Infant Formula Companies Registered in China, 2016
Table 60: Number of Manufacturers Registered to Sell Infant Formula, 2016
Table 61: Infant Formula Production Expansion by Chinese Companies, Coming on Stream 2014-2016
Table 62: Overseas Companies Manufacturing In China
Table 63: International Partnerships in the Chinese Baby Milk Market
Table 64: Acquisitions between Chinese Companies in the Baby Milk Market
Table 65: Mead Johnson: Sales in China and Hong Kong, 2009-2015
Table 66: Beingmate: Net Income and Profit, CYen Million, 2012-2015
Table 67: Inner Mongolia Yili: Sales and Profit, 2009-2015
Table 68: Biostime: Financial Highlights, CYen Million, 2009-2015
Table 69: Biostime: Breakdown of Turnover, 2012-2015
Table 70: Mengniu: Breakdown of Sales by Product Type, CYen Million, 2010-2015
Table 71: Yashili: Financial Highlights, 2009-2015
Table 72: Yashili: Breakdown of Sales by Product Type, 2009-2015
Table 73: Yashili: Breakdown of Sales of Infant Formulae by Location, 2009-2015
Table 74: Synutra: Revenue and Profit Trends, 2009-2016
Table 75; Synutra: Breakdown of Sales, US$ Million, 2009-2015
Table 76: Synutra: Sales of Infant Formula by Brand, 2015
Table 77: Feihe: Financial Highlights, 2008-2012
Table 78: Feihe: Breakdown of Sales by Product Type, 2010-2012
Table 79: Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months 2013
Table 80: Packaged Food Sales by Channel, CYen Billion, 2009-2015
Table 81: Sales of Baby Food by Outlet Type, 2008-2015
Table 82: Sales of Infant Formulae by Outlet Type, 2010-2015
Table 83: Economic Indicators, 2009-2016
Table 84: Key Macro-Economic Forecasts 2015-2021
Table 85: Population of Largest Cities, 2010
Table 86: Births by Birth Order, Million Births, 2013-2015
Table 87: Birth and Population Projections, 2009-2021
Table 88: Baby Population, Number of Babies (000), 2005-2021
Table 89: Geographical Variation in Breastfeeding Rates before Discharge
Table 90: Geographical Variation in Breastfeeding Rates at One Month
Table 91: Geographical Variation in Breastfeeding Rates at Two Months
Table 92: Geographical Variation in Breastfeeding Rates at Three Months
Table 93: Geographical Variation in Breastfeeding Rates at Four Months
Table 94: Baby Food: Market Value, Current Prices, 2009-2015
Table 95: Baby Food: Market Value, Constant Prices, 2009-2015
Table 96: Baby Food: Market Value, US$ Million, 2009-2015
Table 97: Baby Food: Market Volume, Tons, 2009-2015
Table 98: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 99: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 100: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 101: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 102: Baby Milks: Sector Trends, 2009-2015
Table 103: Baby Milks: Segmentation by Type, Value, 2009-2015
Table 104: Baby Milks: Segmentation by Type, Volume, 2009-2015
Table 105: Baby Milks: Brand Price Analysis, 2016
Table 106: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 107: Baby Meals : Sector Trends, 2009-2015
Table 108: Finger Foods : Sector Trends, 2009-2015
Table 109: Baby Drinks : Sector Trends, 2009-2015
Table 110: Milks and Cereals: Import Trends, 2008-2014
Table 111: Imports of Milks and Cereals by Country of Origin, Volume, 2008-2014
Table 112: Imports of Milks and Cereals by Country of Origin, Value, 2008-2014
Table 113: Baby Meals: Import Trends, Volume Tons, 2008-2014
Table 114: Baby Meals: Import Trends, Value US$ 000, 2008-2014
Table 115: Imports of Baby Meals by Country of Origin, Volume, 2009-2014
Table 116: Imports of Baby Meals by Country of Origin, Value, 2009-2014
Table 117: Milks and Cereals: Export Trends, 2008-2014
Table 118: Exports of Milks and Cereals by Country of Destination, 2008-2014
Table 119: Baby Meals: Export Trends, Volume Tons, 2008-2014
Table 120: Baby Meals: Export Trends, Value US$ 000, 2008-2014
Table 121: Exports of Baby Meals by Country of Destination, 2009-2014
Table 122: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 123: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 124: Baby Food: Market Value Forecasts, US Dollars Million, 2015-2021
Table 125: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 126: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 127: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 128: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 129: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 130: Baby Food: Products Facings by Type and by City

List of Figures


Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: China: Ratings of Imported Infant Formula Brands, 2015
Figure 9: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 10: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 11: Finger Foods: Sector Trends, 2009-2015
Figure 12: Finger Foods: Per Capita Expenditure and Consumption, 2009-2015
Figure 13: Baby Drinks : Sector Trends, 2009-2015
Figure 14: Baby Drinks : Per Capita Expenditure and Consumption, 2009-2015
Figure 15: Milks and Cereals: Country of Origin, Top Five, % Volume, 2014
Figure 16; Meals: Country of Origin, Top Five, % Volume, 2014
Figure 17: Milk and Cereals : Country of Destination, Top Five, % Volume, 2014
Figure 18: Meals: Country of Destination, Top Five, % Volume, 2014
Figure 19: Baby Food: Manufacturer Shares, Value %, 2015
Figure 20: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 21: Baby Food: Market Size, 2015-2021
Figure 22: Baby Food: Market Segmentation, 2021
Figure 23: Baby Food: Per Capita Consumption, 2015-2021
NestlE (China) Ltd
Mead Johnson Nutrition Co Ltd
Hangzhou Beingmate Group
Danone
Inner Mongolia Yili Industrial Group Co Ltd
Abbott (Guangzhou) Nutritionals Ltd
Heinz (China) Investment Co Ltd China
Biostime
Mengniu
Yashili Group Co Ltd
FrieslandCampina China
Synutra International Inc./Sheng Yuan
Feihe International Inc.
Heilongjiang Wondersun Dairy Co Ltd
Shanghai Fangguang Foods Company
Ausnutria Dairy (China) Company Ltd
Beijing Sanyuan Foods Co Ltd
Bright Dairy
Eastwes Nutriment Co Ltd
Hong Kong Wissun Group
China Huishan Dairy Holdings Company Ltd

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