Baby Food in Japan

Baby Food in Japan

Code: CAN-BF0118MR | Published: Jul-2015 | Pages: 109 | Canadean
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Largely due to the decline in the number of births, the value of the baby food market in Japan is not expected to show any growth in real terms between 2014 and 2020, although a small increase at current prices, around 7.9%, is forecast. All sectors except milk are expected to see volume growth, despite the decline in the number of births. In the non-milk sectors, manufacturers will continue to develop novel packaging alternatives as well as more recipe varieties. These latter will increasingly include international dishes and a wide variety of meal accompaniments such as breads, cakes, desserts and drinks. Products which can easily be eaten outside the home are also likely to become more popular.

Key Findings
- In volume terms, sales of wet meals rose by 19.5% between 2008 and 2014, while dry meals fell heavily, dropping by 38.7% over the same period. As a result, wet meals accounted for over 97% of volume sales in 2014.

- Glass jars have seen their share decline over the whole period, from 18.9% in 2008 to 16.4% in 2014, while plastic containers have seen something of resurgence over the past three years.

- The Japanese Statistical Bureau is forecasting a 12.2% drop in the number of women of child-bearing age between 2015 and 2020. The decline will be even more acute in the key childbearing years of 25-39, where a fall of 17.8% is predicted

Synopsis
"Baby Food in Japan" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Company News
Births
Live Birth Rates
Live Births by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Regulations
Marketing Legislation
Food Safety
Market Profile
Overview
Introduction
Key Features and Developments
Manufacturers
Baby Milks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Meals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Finger Foods
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Distribution
Grocery Retailing
Pharmacy, Drugstore and Baby Store Retailing
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Meiji Holdings
Wakodo Company Ltd
Morinaga Milk Industry
Snow Brand Milk/Bean Stalk Snow Co
Kewpie Corporation
Pigeon Corporation
Other Manufacturers
Foreign Trade
Production and Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Effects of the 2011 Earthquake
Future Trends
Economic Background
Political and Economic Summary
Economic Background
Storechecks
Political and Economic Summary
Economic Background
Appendix
Meiji Holdings
Wakodo Company Ltd
Morinaga Milk Industry
Snow Brand Milk/Bean Stalk Snow Co

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