Baby Food in Russia

Baby Food in Russia

Code: CAN-BF154MR | Published: Aug-2016 | Pages: 208 | Canadean
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Boosted by rises in the number of babies being born, consumption of baby food in Russia has risen by 51% since 2009. The market has continued to grow despite the economic crises that have hit Russia. Most parents have been willing to sacrifice their own spending in order to be able to maintain expenditure on baby food. The expansion of modern retailing and the reduction of regionality in distribution are making baby food more widely accessible. Value sales have been buoyant as a result of both rising consumption and an underlying trend for consumers to gradually trade up from low-priced to mid-priced goods, which particularly benefited the top brands of the leading domestic players.

Key Findings
- Retail sales of baby food rose by 154% between 2009 and 2015, despite the economic crisis that had beset the country.

- All sectors showed strong growth between 2009 and 2015, with value sales more than doubling across the board. The market for baby meals is well developed and these account for 50% of volume, ahead of milks on 21%.

- Domestic production of dehydrated baby milks is limited, with major technological barriers to entry. By contrast, the domestic industry for cereals, meals, and juices is strong. Imports of milks and cereals rose strongly (+72%) between 2009 and 2014 but fell back sharply in 2015, accounting for 70% of import volume.

- Although there are many local and international competitors in the market, it is relatively concentrated, with the top five - three local companies and two multinationals - accounting for nearly four-fifths of the market in volume terms. The multinationals have a much stronger position in value terms, with NestlE and Danone together holding 48% of value sales, but only 32% of volume.

Synopsis
"Baby Food in Russia" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Russia market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction
Executive summary

Definitions
Background to the Market
Birth and Population Trends
Births by Region
The Consumer
Socio-Demographic Trends
Working Women
Maternity Legislation
Breastfeeding Promotion
Breastfeeding Trends - Prevalence
Regulations

Market Overview
Market Overview
Manufacturers Shares
The Future

Sector Analysis
Baby Milks
Baby Cereals and Dry Meals
Baby Meals
Baby Drinks
Other Baby Food

Production and trade
Production
Imports
Exports

Company profiles
Introduction
OOO NestlE Rossiya
Group Danone Companies in Russia
OAO Progress
Wimm-Bill-Dann Produkty Pitaniya OOO
Kraft Heinz Rossiya ZAO
OAO Sadi Pridonya
OOO Friesland Campina RU
OOO Hero Rus
TD Slashchyova (SIVMA)
OOO Hipp Russ
ZAO Infaprim (formerly Gruppa Nutritek)
Droga Kolinska (AO Atlantica Grupa)

Distribution
Retail structure
Baby food Retailing

Economic background
Economic Background
Key macro-economic forecasts

Prospects and forecasts
Birth and Population Projections
Forecast overview
Future trends
Appendix

Additional data tables
Summary methodology
About Canadean

List of Tables


Table 1: Birth and Population Trends, 2005-2015
Table 2: Crude Birth Rates by Region, 2009-2014
Table 3: Crude Birth Rates by Type of Location, 2009-2014
Table 4: Breakdown of Births by Region, 2011-2014
Table 5: Average Incomes by Region, Featuring Highest and Lowest Income Districts(1), 2009-2015
Table 6: Population Breakdown by Average Income, %, 2009-2015
Table 7: Key Purchasing Criteria, 2013
Table 8: Most Important Benefits from the Use of Healthy Baby Food, 2014
Table 9: Marriage and Divorce Trends, 2009-2015
Table 10: Live Births by Age of Mother, 2000-2014
Table 11: Live Births by Age of Mother, Urban vs. Rural, 2012 and 2014
Table 12: Number of Women of Childbearing Age by Age Group, 2015
Table 13: Number of Working Women, 2009-2015
Table 14: Proportion of Women of Childbearing Age in Employment, by Age Group, 2010-2014
Table 15: Length of Maternity Leave Taken, 2014
Table 16: Breastfeeding Trends, 1995-2014
Table 17: Breastfeeding Rates by Socio-Demographic Characteristics, 2006-2011(1)
Table 18: Breastfeeding Trends by City, 1995-2009
Table 19: Feeding Patterns, 2015
Table 20: Bottle Feeding Patterns, 2015
Table 21: Average Duration of Breastfeeding by Type and Socio-Demographic Characteristics,2006-2011(1)
Table 22: Market Size, 2015, and Growth Rates, 2009-2015
Table 23: Baby Food: Manufacturer Shares, Value, %, 2009-2015
Table 24: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 25: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 26: Baby Milks: Segmentation by Type, % Volume, 2009-2015
Table 27: Baby Milks: Segmentation by Price, % 2014
Table 28: Powdered Baby Milks: Brand Price Positioning Analysis, 2016
Table 29: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
Table 30: Baby Milks: Facings Allocation by Type of Pack, 2016
Table 31: Baby Milks: Facings Allocation by Pack Size, 2016
Table 32: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 33: Dried Baby Milks Brand Shares, 2012
Table 34: Cereals and Dry Meals: Brand Price Positioning Analysis, 2016
Table 35: Cereals and Dry Meals: Facings Allocation by Pack Type, 2016
Table 36: Cereals and Dry Meals : Facings Allocation by Pack Size, 2016
Table 37: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 38: Baby Meals Segmentation, 2015
Table 39: Baby Meals Segmentation by Price Positioning, %, 2014
Table 40: Baby Meals: Brand Price Positioning Analysis, 2016
Table 41: Baby Meals: Facings Allocation by Pack Type, 2016
Table 42: Baby Meals: Facings Allocation by Pack Size, 2016
Table 43: Baby Meals : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 44: Drinks: Brand Price Positioning Analysis, 2016
Table 45: Drinks: Facings Allocation by Pack Type, 2016
Table 46: Drinks: Facings Allocation by Pack Size, 2016
Table 47: Baby Juices : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 48: Production of Dairy Products for Children, 000 tons, 2010-2013
Table 49: Production of Baby Food, 2009-2013
Table 50: Progress: Financial Highlights, 2009-2014
Table 51: Breakdown of Sales Volume, 000 Units, 2011-2014
Table 52: Infaprim: Financial Highlights, 2013 and 2014
Table 53: Packaged Food Sales by Channel, RUB Billion, 2009-2015
Table 54: Baby Food: Trends in Sales by Outlet Type, % Value, 2009-2015
Table 55: Place of Purchase of Baby Food, 2012
Table 56: Baby Food: Sales by Sector and Outlet Type, % Value, 2015
Table 57: Economic Indicators, 2009-2016
Table 58: Key Macroeconomic Forecasts, 2015-2021
Table 59: Birth and Population Projections, 2009-2021
Table 60: Baby Population, Number of Babies (000), 2005-2021
Table 61: Baby Food: Market Value, Current Prices, 2009-2015
Table 62: Baby Food: Market Value, Constant Prices, 2009-2015
Table 63: Baby Food: Market Value, US Dollars, 2009-2015
Table 64: Baby Food: Market Volume, Tons, 2009-2015
Table 65: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 66: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 67: Baby Food: Per Capita Expenditure, US$, 2009-2015
Table 68: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 69: Baby Food: Most Popular Brands, 2009-2013(1)
Table 70: Baby Food: Most Popular Brands by Ranking, 2009-2013(1)
Table 71: Baby Food: Best known Brands Online, 2014
Table 72: Baby Food: Best known Brands Online, By Region, 2014
Table 73: Baby Milks: Sector Trends, 2009-2015
Table 74: Baby Milks: Segmentation by Type, Volume, 2009-2015
Table 75: Baby Milks: Segmentation by Type, Value, 2009-2015
Table 76: Baby Milks: Brand Price Analysis, 2016
Table 77: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 78: Wet Meals: Sector Trends, 2009-2015
Table 79: Drinks: Sector Trends, 2009-2015
Table 80: Imports of Baby Food by Type, Volume, 2009-2015
Table 81: Imports of Baby Food by Type, Value, 2009-2015
Table 82: Imports of Milks and Cereals by Country of Origin, Volume and Value %, 2010-2015
Table 83: Imports of Other Baby Food by Country of Origin, Volume, 2010-2015
Table 84: Imports of Other Baby Food by Country of Origin, Value, 2010-2015
Table 85: Exports of Baby Food by Type, Volume, 2009-2015
Table 86: Exports of Baby Food by Type, Value, 2009-2015
Table 87: Exports of Milks and Cereals by Country of Destination, Volume and Value %, 2010-2015
Table 88: Exports of Other Baby Food by Country of Destination, Volume, 2010-2015
Table 89: Exports of Other Baby Food by Country of Destination, Value, 2010-2015
Table 90: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 91: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 92: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 93: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 94: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 95: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 96: Baby Food: Per Capita Expenditure, US$, 2015-2021
Table 97: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 98: Facings Allocation by Product Type

List of Figures


Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Drinks : Sector Trends, 2009-2015
Figure 13: Baby Drinks : Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 15: Milk and Cereals : Country of Destination, Top Five, % Volume, 2015
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita Consumption, 2015-2021
OOO NestlE Rossiya
Group Danone Companies in Russia
OAO Progress
Wimm-Bill-Dann Produkty Pitaniya OOO
Kraft Heinz Rossiya ZAO
OAO Sadi Pridonya
OOO FrieslandCampina RU
OOO Hero Rus
TD Slashchyova (SIVMA)
OOO Hipp Russ
ZAO Infaprim (formerly Gruppa Nutritek)
Droga Kolinska (AO Atlantica Grupa).

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