Baby Food in Taiwan

Baby Food in Taiwan

Code: CAN-BF0126MR | Published: Sep-2015 | Pages: 81 | Canadean
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The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births and one of the lowest birth rates in the world. Although many mothers, particularly the large proportion who are working, are increasingly attracted by the convenience of baby food, they are very much aware of the importance of breastfeeding and are also concerned about health and safety issues, which in some cases are leading to a return to using non-commercially prepared food and drink.

Key Findings
- There have been declines in per capita consumption in all sectors, with the exception of meals and finger foods; although in absolute terms the decline in volume consumption has been highest in the large milks sector, which has been adversely affected by the swing towards breastfeeding.

- Meals and finger foods have shown most growth, with retail sales increasing by 43.9% over the review period, but their share of the total market remains very low (3.3% in value terms in 2014).

- Supermarkets and hypermarkets have seen their role in the distribution of baby foods in Taiwan challenged over the review period by the increasing success of drugstores and baby stores.

Synopsis
"Baby Food in Taiwan" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Taiwanese market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Company News
Births
Live Birth Rates
Live Births by Region
The Baby Population
Incentives for Child Birth
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Birth by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features and Developments
Manufacturers
Baby Milks
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Cereals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Meals and Finger Foods
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Distribution
Retail Structure
Leading Food Retailers
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
NestlE Taiwan Ltd
Mead Johnson Nutrition (Taiwan) Ltd
Standard Foods Corporation
Abbott Laboratories Services Corp, Taiwan Branch
Wei Chuan Foods Corporation
Other Manufacturers
Production and Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Consumer Attitudes
Breastfeeding
Future Trends
Economic Background
Political and Economic Summary
Economic Background
Storechecks
Political and Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About ERC - a division of Canadean
Disclaimer
NestlE Taiwan Ltd
Mead Johnson Nutrition (Taiwan) Ltd
Standard Foods Corporation
Abbott Laboratories Services Corp
Taiwan Branch
Wei Chuan Foods Corporation
Hipp

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