Baby Food in the USA 2015

Baby Food in the USA 2015

Code: CAN-BF0083MR | Published: Oct-2015 | Pages: 109 | Canadean
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In 2014, the value of the US baby food market stood at US$ XXX million, representing a decline of 5.6% over the last six years. The market has been hard hit by a decline in the number of births up to 2014, when a small upturn occurred, as well as by the adverse economic climate. In addition to lower births and lower incomes, the baby milks sector, which accounts for some 75.3% of value sales in the total baby food market, has been affected by the consistently increasing number of mothers who breastfeed. Changes in the WIC programme that effectively reduced the amount of subsidised infant formulae sold, have also contributed to significant contractions in this segment.

Key Findings
- In 2014, sales of baby food amounted to XXX tonnes, 15.4% less than in 2008.- Milks account for three-quarters of the value of retail sales and wet meals for around 20%.

- The share of milks has declined over the last six years, as consumption has fallen and prices remained more or less stable in real terms, due to the swing towards toddler milks, with typically lower unit prices than first stage milks.

- Supermarkets are, however, losing share to less traditional discounting outlets, such as mass merchandisers and warehouse stores.

- Abbott and Mead Johnson have traditionally led the market due to the strong positions they hold in the milks sector, and in 2014 they regained this position, after losing out to NestlE in 2012.


Synopsis
"Baby Food in the USA" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the USA market.What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.


Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.



Table of Contents

1 Executive Summary
1.1. Major Developments
1.2. Market Structure
1.3. Per Capita Consumption
1.4. Distribution
1.5. The Suppliers
1.6. The Future
2 Background to the Market
2.1. Births
2.1.1. Live Birth Rates
2.1.2. Live Births by Region
2.1.3. The Baby Population
2.2. The Consumer
2.2.1. Living Standards
2.2.2. Eating Habits
2.3. Socio-Demographic Trends
2.3.1. Family Structure
2.3.2. Births by Age of Mother
2.3.3. Women of Childbearing Age
2.4. Working Women
2.4.1. Female Employment
2.4.2. Maternity Legislation
2.5. Breastfeeding Trends
2.5.1. Breastfeeding Promotion
2.5.2. Breastfeeding Prevalence
2.5.3. Breastfeeding Legislation
2.6. Regulations
2.6.1. Marketing Legislation
2.6.2. Product Safety
3 Market Profile
3.1. Overview
3.1.1. Introduction
3.1.2. Key Features and Developments
3.1.3. Manufacturers and Brands
3.2. Baby Milk
3.2.1. Key Features and Developments
3.2.2. Per Capita Trends
3.2.3. Market Segmentation
3.2.4. Manufacturers and Brands
3.3. Baby Cereals
3.3.1. Key Features and Developments
3.3.2. Per Capita Trends
3.3.3. Sector Segmentation
3.3.4. Manufacturers and Brands
3.4. Baby Meals
3.4.1. Key Features and Developments
3.4.2. Per Capita Trends
3.4.3. Sector Segmentation
3.4.4. Manufacturers and Brands
3.5. Baby Drinks/Juices
3.5.1. Key Features and Developments
3.5.2. Per Capita Trends
3.5.3. Sector Segmentation
3.5.4. Manufacturers and Brands
4 Distribution
4.1. Grocery Structure
4.2. Baby Food Distribution
5 The Suppliers
5.1. Company Profiles
5.1.1. Introduction
5.1.2. Abbott Nutrition
5.1.3. Gerber Products Co - NestlE Nutrition
5.1.4. Mead Johnson Nutritionals
5.1.5. Beech Nut Nutrition Corp (Hero)
5.1.6. The Hain Celestial Group Inc.
5.1.7. Plum Organics
6 Foreign Trade
6.1. Production
6.2. Imports
6.3. Exports
7 The Future
7.1. Future Determinants
7.1.1. Live Birth Trends
7.2. Future Trends
8 Economic Background
8.1. Political and Economic Summary
8.2. Economic Background
9 Appendix
9.1. What is this Report About?
9.2. Time Frame
9.3. Product Category Coverage
9.4. Methodology
9.5. About ERC - a division of Canadean
9.6. Disclaimer

Abbott Nutrition
Gerber Products Co - NestlE Nutrition
Mead Johnson Nutritionals
Beech Nut Nutrition Corp (Hero)
The Hain Celestial Group Inc.
Plum Organics.

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