Beer in Italy

Beer in Italy

Code: ML-OHEC3518 | Published: Apr-2015 | Pages: 41 | MarketLine
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Beer in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The beer market consists of retail sales (including on-trade such as bars) of ales, stouts and bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

- The Italian beer market had total revenues of $12.7bn in 2014, representing a compound annual growth rate (CAGR) of 2.4% between 2010 and 2014.

- Market consumption volume increased with a CAGR of 0.4% between 2010 and 2014, to reach a total of 1.7 billion liters in 2014.

- The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.9% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $13.9bn by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Italy

Leading company profiles reveal details of key beer market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy beer market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons To Buy
What was the size of the Italy beer market by value in 2014?

What will be the size of the Italy beer market in 2019?

What factors are affecting the strength of competition in the Italy beer market?

How has the market performed over the last five years?

Who are the top competitiors in Italys beer market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Anheuser-Busch InBev SA/NV 22
Carlsberg A/S 26
Heineken N.V. 29
SABMiller plc 33
Macroeconomic Indicators 36
Country Data 36
Methodology 38
Industry associations 39
Related MarketLine research 39
Appendix 40
About MarketLine 40

LIST OF TABLES
Table 1: Italy beer market value: $ million, 2010-14 8
Table 1: Italy beer market volume: million liters, 2010-14 9
Table 1: Italy beer market category segmentation: $ million, 2014 10
Table 1: Italy beer market geography segmentation: $ million, 2014 11
Table 1: Italy beer market share: % share, by value, 2014 12
Table 1: Italy beer market distribution: % share, by value, 2014 13
Table 1: Italy beer market value forecast: $ million, 2014-19 14
Table 1: Italy beer market volume forecast: million liters, 2014-19 15
Table 1: Anheuser-Busch InBev SA/NV: key facts 22
Table 1: Anheuser-Busch InBev SA/NV: key financials ($) 23
Table 1: Anheuser-Busch InBev SA/NV: key financial ratios 24
Table 1: Carlsberg A/S: key facts 26
Table 1: Carlsberg A/S: key financials ($) 27
Table 1: Carlsberg A/S: key financials (DKK) 27
Table 1: Carlsberg A/S: key financial ratios 27
Table 1: Heineken N.V.: key facts 29
Table 1: Heineken N.V.: key financials ($) 30
Table 1: Heineken N.V.: key financials (Euro) 30
Table 1: Heineken N.V.: key financial ratios 31
Table 1: SABMiller plc: key facts 33
Table 1: SABMiller plc: key financials ($) 34
Table 1: SABMiller plc: key financial ratios 34
Table 1: Italy size of population (million), 2010-14 36
Table 1: Italy gdp (constant 2005 prices, $ billion), 2010-14 36
Table 1: Italy gdp (current prices, $ billion), 2010-14 36
Table 1: Italy inflation, 2010-14 37
Table 1: Italy consumer price index (absolute), 2010-14 37
Table 1: Italy exchange rate, 2010-14 37

LIST OF FIGURES
Figure 1: Italy beer market value: $ million, 2010-14 8
Figure 1: Italy beer market volume: million liters, 2010-14 9
Figure 1: Italy beer market category segmentation: % share, by value, 2014 10
Figure 1: Italy beer market geography segmentation: % share, by value, 2014 11
Figure 1: Italy beer market share: % share, by value, 2014 12
Figure 1: Italy beer market distribution: % share, by value, 2014 13
Figure 1: Italy beer market value forecast: $ million, 2014-19 14
Figure 1: Italy beer market volume forecast: million liters, 2014-19 15
Figure 1: Forces driving competition in the beer market in Italy, 2014 16
Figure 1: Drivers of buyer power in the beer market in Italy, 2014 17
Figure 1: Drivers of supplier power in the beer market in Italy, 2014 18
Figure 1: Factors influencing the likelihood of new entrants in the beer market in Italy, 2014 19
Figure 1: Factors influencing the threat of substitutes in the beer market in Italy, 2014 20
Figure 1: Drivers of degree of rivalry in the beer market in Italy, 2014 21
Figure 1: Anheuser-Busch InBev SA/NV: revenues and profitability 24
Figure 1: Anheuser-Busch InBev SA/NV: assets and liabilities 25
Figure 1: Carlsberg A/S: revenues and profitability 28
Figure 1: Carlsberg A/S: assets and liabilities 28
Figure 1: Heineken N.V.: revenues and profitability 31
Figure 1: Heineken N.V.: assets and liabilities 32
Figure 1: SABMiller plc: revenues and profitability 35
Figure 1: SABMiller plc: assets and liabilities 35
Anheuser-Busch InBev SA/NV, Carlsberg A/S, Heineken N.V. and SABMiller plc

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