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- The beer market consists of retail sales of ales, stouts and bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.
- The Turkish beer market had total revenues of $3.2bn in 2014, representing a compound annual growth rate (CAGR) of 6.7% between 2010 and 2014.
- Market consumption volumes declined with a CARC of -2.6% between 2010 and 2014, to reach a total of 0.8 billion liters in 2014.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.2% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $3.9bn by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Turkey
Leading company profiles reveal details of key beer market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey beer market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Turkey economy
Reasons To Buy
What was the size of the Turkey beer market by value in 2014?
What will be the size of the Turkey beer market in 2019?
What factors are affecting the strength of competition in the Turkey beer market?
How has the market performed over the last five years?
Who are the top competitiors in Turkeys beer market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Anadolu Efes Biracilik ve Malt San AS 22
Carlsberg A/S 26
Macroeconomic Indicators 29
Country Data 29
Industry associations 32
Related MarketLine research 32
About MarketLine 33
LIST OF TABLES
Table 1: Turkey beer market value: $ million, 2010-14 8
Table 2: Turkey beer market volume: million liters, 2010-14 9
Table 3: Turkey beer market category segmentation: $ million, 2014 10
Table 4: Turkey beer market geography segmentation: $ million, 2014 11
Table 5: Turkey beer market share: % share, by volume, 2014 12
Table 6: Turkey beer market distribution: % share, by value, 2014 13
Table 7: Turkey beer market value forecast: $ million, 2014-19 14
Table 8: Turkey beer market volume forecast: million liters, 2014-19 15
Table 9: Anadolu Efes Biracilik ve Malt San AS: key facts 22
Table 10: Anadolu Efes Biracilik ve Malt San AS: key financials ($) 23
Table 11: Anadolu Efes Biracilik ve Malt San AS: key financials (TL) 23
Table 12: Anadolu Efes Biracilik ve Malt San AS: key financial ratios 24
Table 13: Carlsberg A/S: key facts 26
Table 14: Carlsberg A/S: key financials ($) 27
Table 15: Carlsberg A/S: key financials (DKK) 27
Table 16: Carlsberg A/S: key financial ratios 27
Table 17: Turkey size of population (million), 2010-14 29
Table 18: Turkey gdp (constant 2005 prices, $ billion), 2010-14 29
Table 19: Turkey gdp (current prices, $ billion), 2010-14 29
Table 20: Turkey inflation, 2010-14 30
Table 21: Turkey consumer price index (absolute), 2010-14 30
Table 22: Turkey exchange rate, 2010-14 30
LIST OF FIGURES
Figure 1: Turkey beer market value: $ million, 2010-14 8
Figure 2: Turkey beer market volume: million liters, 2010-14 9
Figure 3: Turkey beer market category segmentation: % share, by value, 2014 10
Figure 4: Turkey beer market geography segmentation: % share, by value, 2014 11
Figure 5: Turkey beer market share: % share, by volume, 2014 12
Figure 6: Turkey beer market distribution: % share, by value, 2014 13
Figure 7: Turkey beer market value forecast: $ million, 2014-19 14
Figure 8: Turkey beer market volume forecast: million liters, 2014-19 15
Figure 9: Forces driving competition in the beer market in Turkey, 2014 16
Figure 10: Drivers of buyer power in the beer market in Turkey, 2014 17
Figure 11: Drivers of supplier power in the beer market in Turkey, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the beer market in Turkey, 2014 19
Figure 13: Factors influencing the threat of substitutes in the beer market in Turkey, 2014 20
Figure 14: Drivers of degree of rivalry in the beer market in Turkey, 2014 21
Figure 15: Anadolu Efes Biracilik ve Malt San AS: revenues and profitability 24
Figure 16: Anadolu Efes Biracilik ve Malt San AS: assets and liabilities 25
Figure 17: Carlsberg A/S: revenues and profitability 28
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