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- The beverages industry consists of the total revenues generated through the sale of soft drinks, beers, ciders, flavoured alcoholic beverages (FABs), spirits and wines, valued at retail selling price (inclusive of all applicable sales taxes) with any currency conversions calculated using constant 2014 annual average exchange rates.
- The German beverages market had total revenues of $119,407.0m in 2014, representing a compound annual growth rate (CAGR) of 1.3% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 0.6% between 2010-2014, to reach a total of 39,592.7 million liters in 2014.
- A decline in beer consumption volumes in Germany has been in train for more than two decades, driven by factors such as an increasing preference for spirits and non-alcoholic drinks among younger Germans.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beverages market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beverages market in Germany
Leading company profiles reveal details of key beverages market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany beverages market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Germany economy
Reasons To Buy
What was the size of the Germany beverages market by value in 2014?
What will be the size of the Germany beverages market in 2019?
What factors are affecting the strength of competition in the Germany beverages market?
How has the market performed over the last five years?
Who are the top competitiors in Germanys beverages market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
The Coca-Cola Company 23
Dr. August Oetker KG 31
PepsiCo, Inc. 32
Macroeconomic Indicators 36
Country Data 36
Industry associations 39
Related MarketLine research 39
About MarketLine 40
LIST OF TABLES
Table 1: Germany beverages industry value: $ million, 2010-14 8
Table 2: Germany beverages industry volume: million liters, 2010-14 9
Table 3: Germany beverages industry category segmentation: $ million, 2014 10
Table 4: Germany beverages industry geography segmentation: $ million, 2014 11
Table 5: Germany beverages industry share: % share, by volume, 2014 12
Table 6: Germany beverages industry distribution: % share, by volume, 2014 13
Table 7: Germany beverages industry value forecast: $ million, 2014-19 14
Table 8: Germany beverages industry volume forecast: million liters, 2014-19 15
Table 9: The Coca-Cola Company: key facts 23
Table 10: The Coca-Cola Company: key financials ($) 24
Table 11: The Coca-Cola Company: key financial ratios 25
Table 12: NestlE: key facts 27
Table 13: NestlE: key financials ($) 29
Table 14: NestlE: key financials (CHF) 29
Table 15: NestlE: key financial ratios 29
Table 16: Dr. August Oetker KG: key facts 31
Table 17: PepsiCo, Inc.: key facts 32
Table 18: PepsiCo, Inc.: key financials ($) 34
Table 19: PepsiCo, Inc.: key financial ratios 34
Table 20: Germany size of population (million), 2010-14 36
Table 21: Germany gdp (constant 2005 prices, $ billion), 2010-14 36
Table 22: Germany gdp (current prices, $ billion), 2010-14 36
Table 23: Germany inflation, 2010-14 37
Table 24: Germany consumer price index (absolute), 2010-14 37
Table 25: Germany exchange rate, 2010-14 37
LIST OF FIGURES
Figure 1: Germany beverages industry value: $ million, 2010-14 8
Figure 2: Germany beverages industry volume: million liters, 2010-14 9
Figure 3: Germany beverages industry category segmentation: % share, by value, 2014 10
Figure 4: Germany beverages industry geography segmentation: % share, by value, 2014 11
Figure 5: Germany beverages industry share: % share, by volume, 2014 12
Figure 6: Germany beverages industry distribution: % share, by volume, 2014 13
Figure 7: Germany beverages industry value forecast: $ million, 2014-19 14
Figure 8: Germany beverages industry volume forecast: million liters, 2014-19 15
Figure 9: Forces driving competition in the beverages industry in Germany, 2014 16
Figure 10: Drivers of buyer power in the beverages industry in Germany, 2014 17
Figure 11: Drivers of supplier power in the beverages industry in Germany, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the beverages industry in Germany, 2014 19
Figure 13: Factors influencing the threat of substitutes in the beverages industry in Germany, 2014 21
Figure 14: Drivers of degree of rivalry in the beverages industry in Germany, 2014 22
Figure 15: The Coca-Cola Company: revenues and profitability 25
Figure 16: The Coca-Cola Company: assets and liabilities 26
Figure 17: NestlE: revenues and profitability 30
Figure 18: NestlE: assets and liabilities 30
Figure 19: PepsiCo, Inc.: revenues and profitability 35
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