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- The beverages industry consists of the total revenues generated through the sale of soft drinks, beers, ciders, flavoured alcoholic beverages (FABs), spirits and wines, valued at retail selling price (inclusive of all applicable sales taxes) with any currency conversions calculated using constant 2014 annual average exchange rates.
- The Italian beverages market had total revenues of $72,781.7m in 2014, representing a compound annual rate of change (CARC) of -0.4% between 2010 and 2014.
- Market consumption volumes declined with a CARC of -1.1% between 2010-2014, to reach a total of 19,700.6 million liters in 2014.
- There is a long-term decline in wine consumption in Italy. Per capita consumption is currently around half what it was in the 1970s.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beverages market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beverages market in Italy
Leading company profiles reveal details of key beverages market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy beverages market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Reasons To Buy
What was the size of the Italy beverages market by value in 2014?
What will be the size of the Italy beverages market in 2019?
What factors are affecting the strength of competition in the Italy beverages market?
How has the market performed over the last five years?
Who are the top competitiors in Italys beverages market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
The Coca-Cola Company 22
L.G.R. Holding S.p.A. 26
San Benedetto S.p.A 31
Macroeconomic Indicators 32
Country Data 32
Industry associations 35
Related MarketLine research 35
About MarketLine 36
LIST OF TABLES
Table 1: Italy beverages industry value: $ million, 2010-14 8
Table 2: Italy beverages industry volume: million liters, 2010-14 9
Table 3: Italy beverages industry category segmentation: $ million, 2014 10
Table 4: Italy beverages industry geography segmentation: $ million, 2014 11
Table 5: Italy beverages industry share: % share, by volume, 2014 12
Table 6: Italy beverages industry distribution: % share, by volume, 2014 13
Table 7: Italy beverages industry value forecast: $ million, 2014-19 14
Table 8: Italy beverages industry volume forecast: million liters, 2014-19 15
Table 9: The Coca-Cola Company: key facts 22
Table 10: The Coca-Cola Company: key financials ($) 23
Table 11: The Coca-Cola Company: key financial ratios 24
Table 12: L.G.R. Holding S.p.A.: key facts 26
Table 13: NestlE: key facts 27
Table 14: NestlE: key financials ($) 29
Table 15: NestlE: key financials (CHF) 29
Table 16: NestlE: key financial ratios 29
Table 17: San Benedetto S.p.A: key facts 31
Table 18: Italy size of population (million), 2010-14 32
Table 19: Italy gdp (constant 2005 prices, $ billion), 2010-14 32
Table 20: Italy gdp (current prices, $ billion), 2010-14 32
Table 21: Italy inflation, 2010-14 33
Table 22: Italy consumer price index (absolute), 2010-14 33
Table 23: Italy exchange rate, 2010-14 33
LIST OF FIGURES
Figure 1: Italy beverages industry value: $ million, 2010-14 8
Figure 2: Italy beverages industry volume: million liters, 2010-14 9
Figure 3: Italy beverages industry category segmentation: % share, by value, 2014 10
Figure 4: Italy beverages industry geography segmentation: % share, by value, 2014 11
Figure 5: Italy beverages industry share: % share, by volume, 2014 12
Figure 6: Italy beverages industry distribution: % share, by volume, 2014 13
Figure 7: Italy beverages industry value forecast: $ million, 2014-19 14
Figure 8: Italy beverages industry volume forecast: million liters, 2014-19 15
Figure 9: Forces driving competition in the beverages industry in Italy, 2014 16
Figure 10: Drivers of buyer power in the beverages industry in Italy, 2014 17
Figure 11: Drivers of supplier power in the beverages industry in Italy, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the beverages industry in Italy, 2014 19
Figure 13: Factors influencing the threat of substitutes in the beverages industry in Italy, 2014 20
Figure 14: Drivers of degree of rivalry in the beverages industry in Italy, 2014 21
Figure 15: The Coca-Cola Company: revenues and profitability 24
Figure 16: The Coca-Cola Company: assets and liabilities 25
Figure 17: NestlE: revenues and profitability 30
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