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- The beverages industry consists of the total revenues generated through the sale of soft drinks, beers, ciders, flavoured alcoholic beverages (FABs), spirits and wines, valued at retail selling price (inclusive of all applicable sales taxes) with any currency conversions calculated using constant 2014 annual average exchange rates.
- The Turkish beverages market had total revenues of $14,155.4m in 2014, representing a compound annual growth rate (CAGR) of 6.2% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 5.8% between 2010-2014, to reach a total of 23,718.3 million liters in 2014.
- Since 2010, the Turkish government has introduced measures such as tax increases and advertising restrictions in a bid to control alcohol consumption in the country.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beverages market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beverages market in Turkey
Leading company profiles reveal details of key beverages market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey beverages market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Turkey economy
Reasons To Buy
What was the size of the Turkey beverages market by value in 2014?
What will be the size of the Turkey beverages market in 2019?
What factors are affecting the strength of competition in the Turkey beverages market?
How has the market performed over the last five years?
Who are the top competitiors in Turkeys beverages market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market share 13
Market distribution 14
Market Outlook 15
Market value forecast 15
Market volume forecast 16
Five Forces Analysis 17
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
The Coca-Cola Company 23
Danone SA 26
Macroeconomic Indicators 33
Country Data 33
Industry associations 36
Related MarketLine research 36
About MarketLine 37
LIST OF TABLES
Table 1: Turkey beverages industry value: $ million, 2010-14 9
Table 2: Turkey beverages industry volume: million liters, 2010-14 10
Table 3: Turkey beverages industry category segmentation: $ million, 2014 11
Table 4: Turkey beverages industry geography segmentation: $ million, 2014 12
Table 5: Turkey beverages industry share: % share, by volume, 2014 13
Table 6: Turkey beverages industry distribution: % share, by volume, 2014 14
Table 7: Turkey beverages industry value forecast: $ million, 2014-19 15
Table 8: Turkey beverages industry volume forecast: million liters, 2014-19 16
Table 9: The Coca-Cola Company: key facts 23
Table 10: The Coca-Cola Company: key financials ($) 24
Table 11: The Coca-Cola Company: key financial ratios 24
Table 12: Danone SA: key facts 26
Table 13: Danone SA: key financials ($) 27
Table 14: Danone SA: key financials (Euro) 27
Table 15: Danone SA: key financial ratios 27
Table 16: NestlE: key facts 29
Table 17: NestlE: key financials ($) 31
Table 18: NestlE: key financials (CHF) 31
Table 19: NestlE: key financial ratios 31
Table 20: Turkey size of population (million), 2010-14 33
Table 21: Turkey gdp (constant 2005 prices, $ billion), 2010-14 33
Table 22: Turkey gdp (current prices, $ billion), 2010-14 33
Table 23: Turkey inflation, 2010-14 34
Table 24: Turkey consumer price index (absolute), 2010-14 34
Table 25: Turkey exchange rate, 2010-14 34
LIST OF FIGURES
Figure 1: Turkey beverages industry value: $ million, 2010-14 9
Figure 2: Turkey beverages industry volume: million liters, 2010-14 10
Figure 3: Turkey beverages industry category segmentation: % share, by value, 2014 11
Figure 4: Turkey beverages industry geography segmentation: % share, by value, 2014 12
Figure 5: Turkey beverages industry share: % share, by volume, 2014 13
Figure 6: Turkey beverages industry distribution: % share, by volume, 2014 14
Figure 7: Turkey beverages industry value forecast: $ million, 2014-19 15
Figure 8: Turkey beverages industry volume forecast: million liters, 2014-19 16
Figure 9: Forces driving competition in the beverages industry in Turkey, 2014 17
Figure 10: Drivers of buyer power in the beverages industry in Turkey, 2014 18
Figure 11: Drivers of supplier power in the beverages industry in Turkey, 2014 19
Figure 12: Factors influencing the likelihood of new entrants in the beverages industry in Turkey, 2014 20
Figure 13: Factors influencing the threat of substitutes in the beverages industry in Turkey, 2014 21
Figure 14: Drivers of degree of rivalry in the beverages industry in Turkey, 2014 22
Figure 15: The Coca-Cola Company: revenues and profitability 25
Figure 16: The Coca-Cola Company: assets and liabilities 25
Figure 17: Danone SA: revenues and profitability 28
Figure 18: Danone SA: assets and liabilities 28
Figure 19: NestlE: revenues and profitability 32
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