Breakfast Cereals in the United States

Breakfast Cereals in the United States

Code: ML-OHME4414 | Published: Nov-2015 | Pages: 39 | MarketLine
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Breakfast Cereals in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals.

- The US breakfast cereals market had total revenues of $13,523.7m in 2014, representing a compound annual growth rate (CAGR) of 0.7% between 2010 and 2014.

- The breakfast cereal industry within the US is the most lucrative in the world. The US market is over five times larger than the next largest market in the UK.

- Market consumption volumes declined with a compound annual rate of change (CARC) of -1% between 2010-2014, to reach a total of 1,553 million kg in 2014.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in the United States

Leading company profiles reveal details of key breakfast cereals market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States breakfast cereals market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the United States economy

Reasons To Buy
What was the size of the United States breakfast cereals market by value in 2014?

What will be the size of the United States breakfast cereals market in 2019?

What factors are affecting the strength of competition in the United States breakfast cereals market?

How has the market performed over the last five years?

Who are the top competitiors in the United Statess breakfast cereals market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
General Mills, Inc. 22
Kellogg Company 25
PepsiCo, Inc. 28
Post Holdings, Inc. 32
Macroeconomic Indicators 34
Country Data 34
Methodology 36
Industry associations 37
Related MarketLine research 37
Appendix 38
About MarketLine 38
LIST OF TABLES
Table 1: United States breakfast cereals market value: $ million, 2010-14 8
Table 2: United States breakfast cereals market volume: million kg, 2010-14 9
Table 3: United States breakfast cereals market category segmentation: $ million, 2014 10
Table 4: United States breakfast cereals market geography segmentation: $ million, 2014 11
Table 5: United States breakfast cereals market share: % share, by value, 2014 12
Table 6: United States breakfast cereals market distribution: % share, by value, 2014 13
Table 7: United States breakfast cereals market value forecast: $ million, 2014-19 14
Table 8: United States breakfast cereals market volume forecast: million kg, 2014-19 15
Table 9: General Mills, Inc.: key facts 22
Table 10: General Mills, Inc.: key financials ($) 23
Table 11: General Mills, Inc.: key financial ratios 23
Table 12: Kellogg Company: key facts 25
Table 13: Kellogg Company: key financials ($) 26
Table 14: Kellogg Company: key financial ratios 26
Table 15: PepsiCo, Inc.: key facts 28
Table 16: PepsiCo, Inc.: key financials ($) 30
Table 17: PepsiCo, Inc.: key financial ratios 30
Table 18: Post Holdings, Inc.: key facts 32
Table 19: United States size of population (million), 2010-14 34
Table 20: United States gdp (constant 2005 prices, $ billion), 2010-14 34
Table 21: United States gdp (current prices, $ billion), 2010-14 34
Table 22: United States inflation, 2010-14 35
Table 23: United States consumer price index (absolute), 2010-14 35
Table 24: United States exchange rate, 2010-14 35
LIST OF FIGURES
Figure 1: United States breakfast cereals market value: $ million, 2010-14 8
Figure 2: United States breakfast cereals market volume: million kg, 2010-14 9
Figure 3: United States breakfast cereals market category segmentation: % share, by value, 2014 10
Figure 4: United States breakfast cereals market geography segmentation: % share, by value, 2014 11
Figure 5: United States breakfast cereals market share: % share, by value, 2014 12
Figure 6: United States breakfast cereals market distribution: % share, by value, 2014 13
Figure 7: United States breakfast cereals market value forecast: $ million, 2014-19 14
Figure 8: United States breakfast cereals market volume forecast: million kg, 2014-19 15
Figure 9: Forces driving competition in the breakfast cereals market in the United States, 2014 16
Figure 10: Drivers of buyer power in the breakfast cereals market in the United States, 2014 17
Figure 11: Drivers of supplier power in the breakfast cereals market in the United States, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United States, 2014 19
Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in the United States, 2014 20
Figure 14: Drivers of degree of rivalry in the breakfast cereals market in the United States, 2014 21
Figure 15: General Mills, Inc.: revenues and profitability 24
Figure 16: General Mills, Inc.: assets and liabilities 24
Figure 17: Kellogg Company: revenues and profitability 27
Figure 18: Kellogg Company: assets and liabilities 27
Figure 19: PepsiCo, Inc.: revenues and profitability 31
General Mills, Inc.; Kellogg Company; PepsiCo, Inc.; Post Holdings, Inc.

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