Broadcasting and Cable TV in Italy

Broadcasting and Cable TV in Italy

Code: ML-OHIP2254 | Published: Jun-2015 | Pages: 34 | MarketLine
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Broadcasting and Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy broadcasting and cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The broadcasting and cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2014 annual average exchange rates.

- The Italian broadcasting and cable TV market had total revenues of $11.0bn in 2014, representing a compound annual rate of change (CARC) of -2.7% between 2010 and 2014.

- The Italian broadcasting and cable TV market had total revenues of $11.0bn in 2014, representing a compound annual rate of change (CARC) of -2.7% between 2010 and 2014.

- The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.3% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $11.7bn by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting and cable tv market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting and cable tv market in Italy

Leading company profiles reveal details of key broadcasting and cable tv market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting and cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons To Buy
What was the size of the Italy broadcasting and cable tv market by value in 2014?

What will be the size of the Italy broadcasting and cable tv market in 2019?

What factors are affecting the strength of competition in the Italy broadcasting and cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Italys broadcasting and cable tv market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Twenty-First Century Fox, Inc. (formerly News Corporation) 18
Mediaset S.p.A. 23
RAI - Radiotelevisione Italiana SpA 27
Macroeconomic Indicators 29
Country Data 29
Methodology 31
Industry associations 32
Related MarketLine research 32
Appendix 33
About MarketLine 33

LIST OF TABLES
Table 1: Italy broadcasting and cable tv market value: $ billion, 2010-14 8
Table 2: Italy broadcasting and cable tv market category segmentation: $ billion, 2014 9
Table 3: Italy broadcasting and cable tv market geography segmentation: $ billion, 2014 10
Table 4: Italy broadcasting and cable tv market value forecast: $ billion, 2014-19 11
Table 5: Twenty-First Century Fox, Inc. (formerly News Corporation): key facts 18
Table 6: Twenty-First Century Fox, Inc. (formerly News Corporation): key financials ($) 20
Table 7: Twenty-First Century Fox, Inc. (formerly News Corporation): key financial ratios 21
Table 8: Mediaset S.p.A.: key facts 23
Table 9: Mediaset S.p.A.: key financials ($) 24
Table 10: Mediaset S.p.A.: key financials (Euro) 24
Table 11: Mediaset S.p.A.: key financial ratios 25
Table 12: RAI - Radiotelevisione Italiana SpA: key facts 27
Table 13: Italy size of population (million), 2010-14 29
Table 14: Italy gdp (constant 2005 prices, $ billion), 2010-14 29
Table 15: Italy gdp (current prices, $ billion), 2010-14 29
Table 16: Italy inflation, 2010-14 30
Table 17: Italy consumer price index (absolute), 2010-14 30
Table 18: Italy exchange rate, 2010-14 30

LIST OF FIGURES
Figure 1: Italy broadcasting and cable tv market value: $ billion, 2010-14 8
Figure 2: Italy broadcasting and cable tv market category segmentation: % share, by value, 2014 9
Figure 3: Italy broadcasting and cable tv market geography segmentation: % share, by value, 2014 10
Figure 4: Italy broadcasting and cable tv market value forecast: $ billion, 2014-19 11
Figure 5: Forces driving competition in the broadcasting and cable tv market in Italy, 2014 12
Figure 6: Drivers of buyer power in the broadcasting and cable tv market in Italy, 2014 13
Figure 7: Drivers of supplier power in the broadcasting and cable tv market in Italy, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting and cable tv market in Italy, 2014 15
Figure 9: Factors influencing the threat of substitutes in the broadcasting and cable tv market in Italy, 2014 16
Figure 10: Drivers of degree of rivalry in the broadcasting and cable tv market in Italy, 2014 17
Figure 11: Twenty-First Century Fox, Inc. (formerly News Corporation): revenues and profitability 21
Figure 12: Twenty-First Century Fox, Inc. (formerly News Corporation): assets and liabilities 22
Figure 13: Mediaset S.p.A.: revenues and profitability 25
Figure 14: Mediaset S.p.A.: assets and liabilities 26
Twenty-First Century Fox, Inc. (formerly News Corporation)
Mediaset S.p.A.
RAI - Radiotelevisione Italiana SpA

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