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- An in-depth analysis of the changing business strategy of Ryanair.
- An evaluation of the potential application of Ryanairs business model to long haul aviation.
- An assessment of the future direction of Ryanair.
Reasons To Buy
Why has Ryanair revamped its customer service proposition?
How will such changes effect the profitability of the business?
What are the prospects of Ryanair entering the transatlantic passenger aviation market, and is the airlines current business model transferable?
Table of Contents
REFORMS TO STOP ANNOYING CUSTOMERS PROVIDE BASIS FOR FURTHER GROWTH
Improvement program augments long term growth potential
Reducing punitive fees for passenger errors garners positive publicity
Streamlining of website offers long term revenue growth potential
Overdue improvement to mobile channel
Focus on business segment a reflection of changing market
THE YIELD MANAGEMENT MODEL HAS EVOLVED
Development of the business model has prompted reforms
Yield management model is moving towards maturation
Yield management pricing model is effectively exempt from competition regulation
Strategic decision on selective additions to capacity
Passenger-friendly reforms boost ancillary revenue and profits
RYANAIR WILL REMAIN A LEADING PLAYER IN EUROPEAN AVIATION
Rising passenger volumes key to strong cash generation
Continuation of improvement program will boost growth
Shareholders set to benefit from sustained period of strong cash generation
Intensification of competitor activity appears unlikely
Transatlantic expansion appears questionable
Aviation fuel price remain a concern
Discipline the key to maintaining a differentiated proposition
Ryanair has repositioned itself for future growth
Ask the analyst
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