Childwise Pre-school Report 2016

Code: CWPRE16 | Published: Sep-2016 | Pages: 80 | Childwise
Price :

* Required Fields



Find out more about how the youngest children in the UK behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. The Childwise Pre-School Report looks at media use and wider experience among pre-school children, as told to us by their parents.

The Childwise Pre-School Report is based on research with 1000 parents of under 5 year olds across the UK.

The Pre-School Report 2016 covers:
Tablets and computers
Internet and websites
Mobile phones and apps
Gaming and games consoles
Magazines and comics
Favourite toys
Spending across categories
Skills and activities

Table of Contents

1. Introduction & Sample

2. Key Findings

3. Access to Media
When do pre-schoolers watch TV?
Do parents watch with them?
Using video-on-demand services
How long do pre-schoolers watch for?
Parental attitudes to viewing time
Which children’s TV channels do they watch?
Which regular TV channels do they watch?
Case Study - Pre-school boy
Favourite TV programmes

Using tablets and computers
Ownership of tablets and computers
When do pre-schoolers use tablet devices?
When do parents join in?
What do pre-schoolers use tablet devices for?
What are their favourite apps and why?
Case Study - Pre-school girl
What websites do they use regularly?

Do pre-schoolers use mobile phones?
Ownership of mobile phones?

Proficiency with touch screen technology

Using a games console?
Ownership of games consoles
When do they use a games console?
Favourite games

What magazines do they enjoy?
How often do parents buy these?

4. Purchasing
Monthly spend on ...
... clothes
... days out
... organised activities
... toys
... footwear
... books
... magazines and comics
... DVDs and Blu-Rays
... apps and games

5. Activities & Skills
Participation in organised activities
Shared activities with parents
What tasks can they carry out themselves?

6. Household Profiles
Who else lives in your house?

7. Appendix

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]

2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal

3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at


Browse similar reports by category:
Government & Public Sector

Our Clients