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Trends data from this proven leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.
The Trends Report gives tracking data from 1997 to 2015 on media and purchasing behaviour, covering:
- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.
Table of Contents
2.1 Computer Ownership
3.1 Internet Access
3.2 Websites Visited / Apps Used
3.3 Favourite Website / App
4.1 Games Console Ownership
5.1 Mobile Phone Ownership & Usage
5.2 Mobile Phone Payment
6.1 Tv Viewing Habits
6.2 Tv In Room
6.3 Tv Channels Watched
6.4 Favourite Tv Programmes
7.2 Favourite Group Or Singer
8.2 Favourite Mag / Comic
10.1 Self Purchase - Sweets & Chocolate
10.2 Self Purchase - Crisps & Snacks
10.3 Self Purchase - Soft Drinks
10.4 Self Purchase - Clothing
10.5 Self Purchase - Music & Cds
10.6 Self Purchase - Magazines & Comics
10.7 Self Purchase - Toys
10.8 Self Purchase - Toiletries
10.9 Self Purchase – Movies / Films
10.10 Self Purchase - Books
11.1 Sport & Activities
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b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.
c. Global Site License:
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Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]
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Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]
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