China Household Air Purifier Industry Overview, 2011-2020

Code: 1607356 | Published: Jul-2016 | Pages: 30 | China Research and Intelligence
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Description

Household air purifier refers to the movable household air purifying products for cleaning indoor air pollutants and efficiently increasing the air quality.
With the development of economy, the increasing consumption of coal and petroleum as well as lack of environmental protection measures worsens the air pollution. In terms of PM2.5, 800 million people accounting for half of the population of China suffer from the haze namely high concentration PM2.5. There are various sources of PM2.5. The first source is the automobile exhaust. In recent years, civil automobile reserves keep rising in China. In 2015, it exceeded 172 million. The second source includes road dust and construction dust. The third source is the secondary pollution produced by factories. The fourth source refers to pollutants emitted to low altitude in the process of burning coal. The fifth source is smoke dust from the burning of straws, firewood and garbage. With the increasing attention to life quality, environment and health, the hot-sale of air purification products attracts more enterprises to launch household air purification products.
In China, major indoor pollution sources come from construction, decoration, furniture, as well as the haze (PM2.5). The excessive VOCs pollution seriously damaged people's health. Smog can enter the room through open windows and the use of scavenger fans. Therefore, it is of vital importance to choose a suitable household air purifier for health.
There are diversified types of household air purifiers in Chinese market whose retail prices range hundreds of CNY to tens of thousands of CNY. The mainstream retail prices are between CNY 1,000 to CNY 53,000. In 2015, there were more than 500 household air purifier brands in Chinese market. However, leading enterprises still occupied most of the market share. In spite of many choices, Chinese consumers tend to purchase household air purifiers of foreign brands. That's because most consumers are unfamiliar with household air purifiers. In addition, foreign brands are more advantageous in market promotion, brand recognition, reputation compared with domestic ones. Some foreign brands entering Chinese market comparatively early such as Philips, Sharp and Panasonic with strong brand appeal attract many first-time purchasers.
In 2015, the quantity of China's household air purifiers exceeded 3.5 million, of which the market size surpassed CNY 10 billion. Philips, Sharp, Panasonic, Yadu and Blueair were relatively competitive. It is expected that China's household air purifier market will still keep the rapid development because of peoples increasing income and strengthening health consciousness.

Through this report, the readers can acquire the following information:
-Definition and Classification of Household Air Purifiers
-Research Methods, Parameters and Assumptions
-Competition Status of China Household Air Purifier Industry
-Risks of Leading Enterprises in China Household Air Purifier Industry
-Major Driving Factors in the future of China Household Air Purifier Industry
-Risks and Challenges Faced by the Development of China Household Air Purifier Industry
-Analysis on Prices of Raw Materials and Retail Prices in China Household Air Purifier Industry

Table of Contents

Table of Contents
1 Methodology on Household Air Purifier Industry
1.1 Definition and Classification of Household Air Purifier
1.2 Parameters and Assumptions
1.3. Reliability Test
1.4 About CRI

2 Operation Status of China Household Air Purifier Industry, 2011-2015
2.1 Development Environment
2.1.1 Economic Environment
2.1.2 Policy Environment
2.2 Market Size
2.3 Major Clients

3 Analysis on Competition Status of China Household Air Purifier Industry, 2013-2015
3.1 Barriers to Entry in China Household Air Purifier Industry
3.1.1 Brand Barriers
3.1.2 Barriers of Consumer Awareness
3.1.3 Technical Barriers
3.1.4 Policy Barriers
3.2 Competition Structure in China Household Air Purifier Industry
3.2.1 Bargaining Ability of Upstream Suppliers in Household Air Purifier Industry
3.2.2 Bargaining Ability of Downstream Customers in Household Air Purifier Industry
3.2.3 Competition inner China Household Air Purifier Industry
3.2.4 Potential Entrants of China Household Air Purifier Industry
3.2.5 Substitutes of Household Air Purifiers

4 Analysis on Top 5 Enterprises in China Household Air Purifier Industry, 2013-2015
4.1 Philips
4.1.1 Enterprise Profile of Philips
4.1.2 Market Share of Philips in China Household Air Purifier Industry
4.2 Sharp
4.2.1 Enterprise Profile of Sharp
4.2.2 Market Share of Sharp in China Household Air Purifier Industry
4.3 Panasonic
4.3.1 Enterprise Profile of Panasonic
4.3.2 Market Share of Panasonic in China Household Air Purifier Industry
4.4 Yadu
4.4.1 Enterprise Profile of Yadu
4.4.2 Market Share of Yadu in China Household Air Purifier Industry
4.5 Blueair
4.5.1 Enterprise Profile of Blueair
4.5.2 Market Share of Blueair in China Household Air Purifier Industry
4.6 Analysis on Advantage Enterprises

5 Analysis on Cost of Raw Materials and Retail Prices of Household Air Purifiers in China, 2013-2015
5.1 Analysis on Costs of Household Air Purifiers, 2013-2015
5.2 Analysis on Retail Prices of Household Air Purifiers in China, 2013-2015
5.2.1 Price Trend
5.2.2 Analysis on Fluctuation Factors

6 Prediction on Development of China Household Air Purifier Industry, 2016-2020
6.1 Factors Influencing Development in China Household Air Purifier Industry
6.1.1 Major Driving Forces and Market Opportunities in China Household Air Purifier Industry
6.1.2 Risks and Challenges Faced by China Household Air Purifier Industry
6.2 Forecast on Industry Supply
6.3 Forecast on Industry Demand

Selected Charts
Chart Standards of China Household Air Purifier Industry
Chart Sales Value and Output Volume of Household Air Purifiers in China, 2013-2015
Chart Top 5 Household Air Purifier Enterprises in China, 2013-2015
Chart Sales Revenue of Philips Household Air Purifiers in China, 2013-2015
Chart Market Share of Philips in China Household Air Purifier Industry, 2013-2015
Chart Sales Revenue of Sharp Household Air Purifiers in China, 2013-2015
Chart Market Share of Sharp in China Household Air Purifier Industry, 2013-2015
Chart Sales Revenue of Panasonic Household Air Purifiers in China, 2013-2015
Chart Market Share of Panasonic in China Household Air Purifier Industry, 2013-2015
Chart Sales Revenue of Yadu Household Air Purifiers in China, 2013-2015
Chart Market Share of Yadu in China Household Air Purifier Industry, 2013-2015
Chart Sales Revenue of Blueair Household Air Purifiers in China, 2013-2015
Chart Market Share of Blueair in China Household Air Purifier Industry, 2013-2015
Chart Costs of Xiaomi Household Air Purifiers
Chart Analysis on Retail Prices of China's Household Air Purifiers, 2013-2015
Chart Forecast on Output Volume and Sales Volume of China's Household Air Purifiers, 2011-2020
Chart Forecast on Market Size (CNY billion) in China Household Air Purifier Industry, 2011-2020

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