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Liquor is a kind of distilled spirit brewed by cooking, saccharification, fermentation and distillation with cereals as the main raw material and daqu, xiaoqu or bran as the saccharifying ferment. Strictly, blending liquor mixed by edible alcohol and flavors is not considered to be exact liquor but alcoholic beverages.
According to the national standards in China, distilled spirit is divided into liquor and other distilled spirits. Liquor is classified into three kinds in China, including solid-state fermentation, solid-liquid combination method and liquid-state. In addition, liquor can be classified by other methods such as fragrance and alcohol content degree, etc.
According to CRI research, the major consumer group of liquor by age is middle-aged and old male (over 45) in China. Most teenagers and adults favor mild wine such as wine and beer. In catering industry, the major consumption subject are restaurants such as Chinese restaurants and large stalls, while liquor is relatively less consumed in Western restaurants, fast food restaurants and bars. In different regions, generally low and mid-end wine is sold in rural and remote towns, while high-end wine and part of mid-end wine are sold in cities, which is determined by purchasing power to certain extent.
Well-known enterprises in China liquor market include Kweichow Moutai, Wuliangye, Yanghe Brewery Joint-Stock, Lu Zhou Lao Jiao and Shunxin Agriculture, etc. However, according to CRI research, the total market share of top5 liquor brewing enterprises in China was less than 14% in 2015. On the one hand, hundreds of enterprises are competing for the rest of the market share. On the other hand, the substitutability among these enterprises leads to a fierce competition.
The sense of health of residents is enhanced with the improvement of living standards. Demand for low alcohol liquors increases, such as wine, yellow wine, beer, etc.
The annual output volume of China liquor increased yearly, from 10.258 million kiloliters in 2011 to 13.128 million kiloliters in 2015, while that of beer declined. The average retail price of liquor gradually increased at the same time. According to CRI research, the sales volume of liquor in China can be increased due to the rising frequency of eating out and social dinners such as banquets and official parties of residents with the improvement of their living standard. Presently, Chinese consumers take the quality and brand into consideration instead of price when choosing liquor. Therefore, China liquor industry has a positive prospect.
Through this report, the readers can acquire the following information:
-Definition and Classification of Liquor
-Research Methods, Parameters and Assumptions
-Competition Status in Liquor Industry in China
-Analysis on Leading Enterprises of Liquor Industry in China
-Development Opportunities and Driving Forces Faced by Liquor Industry in China
-Risks and Challenges in the Development of Liquor Industry in China
-Analysis on Prices of Raw Materials and Products of China Liquor
Table of Contents
1 Relevant Concepts of Liquor Brewing Industry
1.1Definition and Classification of Liquor
1.1.1 Definition of Liquor
1.1.2 Classification of Liquor
1.2 Parameters and Assumptions of the Report
1.2.1 Assumption Base
1.2.2 Data Sources
1.3 About CRI
2 Analysis on Liquor Brewing Industry in China, 2011-2015
2.1 Development Environment of Liquor Brewing Industry in China
2.1.1 Economic Environment
2.1.2 Policy Environment
2.1.3 Social Environment
2.2 Analysis of Liquor Supply in China, 2011-2015
2.3 Analysis on Demand of Liquor in Chinese Market
2.3.1 Major Consumer Group of Liquor
2.3.2 Scale of Liquor Market in China, 2011-2015
3 Competition Status of Liquor Brewing Industry in China, 2013-2015
3.1 Barriers to Entry in Liquor Brewing Industry in China
3.1.1 Policy Barriers
3.1.2 Barriers of Sales Channels
3.1.3 Brand Barriers
3.1.4 Technical Barriers
3.2 Competition Structure in Liquor Brewing Industry in China
3.2.1 Bargaining Ability of Raw Material Suppliers of Liquor
3.2.2 Bargaining Ability of Liquor Consumers
3.2.3 Internal Competition of Liquor Industry
3.2.4 Potential Entrants of Liquor Industry
3.2.5 Substitutes of Liquor
4 Analysis on Top 5 Liquor Manufacturers in China, 2013-2015
4.1 Kweichow Moutai Co., Ltd.
4.1.1 Enterprise Profile
4.1.2 Sales Revenue and Market Share
4.2 Wuliangye Yibin Co., Ltd.
4.2.1 Enterprise Profile
4.2.2 Sales Revenue and Market Share
4.3 Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.
4.3.1 Enterprise Profile
4.3.2 Sales Revenue and Market Share
4.4 Lu Zhou Lao Jiao Co., Ltd.
4.4.1 Enterprise Profile of Lu Zhou Lao Jiao Co., Ltd.
4.4.2 Sales Revenue and Market Share of Lu Zhou Lao Jiao Co., Ltd.
4.5 Beijing Shunxin Agriculture Co., Ltd.
4.5.1 Enterprise Profile
4.5.2 Sales Revenue and Market Share
5 Analysis on Raw Material Costs and Liquor Prices in China Liquor Brewing Industry, 2013-2015
5.1 Analysis on Liquor Brewing Costs, 2013-2015
5.2 Analysis on Liquor Prices in Chinese Market, 2013-2015
6 Prediction on the Development of Liquor Brewing Industry in China, 2016-2020
6.1 Factors Influencing the Development of Liquor Brewing Industry in China
6.1.1 Major Driving Forces and Market Opportunities in Liquor Brewing Industry in China
6.1.2 Risks and Challenges in Liquor Brewing Industry in China
6.2 Prediction on Supply in Liquor Brewing Industry in China
6.2.1 Prediction on Output Volume of Liquor in China, 2016-2020
6.2.2 Prediction on Product Structure
6.3 Forecast on Demand
Chart China's GDP and Its Growth Rate, 2011-2015
Chart Total Sales Value and Growth Rate YOY of Liquor in China, 2012-2015
Chart Laws and Regulations of Liquor Brewing Industry in China, 2013-2015
Chart Output Volume of Liquor in China, 2011-2015
Chart Sales Revenue of Liquor Brewing Industry in China (Factory Price), 2011-2015
Chart Top 5 Enterprises and Their Market Share in China Liquor Brewing Industry, 2013-2015
Chart Sales Revenue of Kweichow Moutai Liquor, 2011-2015
Chart Market Share of Kweichow Moutai in China Liquor Market, 2011-2015
Chart Sales Revenue of Liquor of Wuliangye Yibin Co., Ltd., 2011-2015
Chart Market Share of Wuliangye Yibin Co., Ltd., in China Liquor Market, 2011-2015
Chart Sales Revenue of Liquor of Yanghe Brewery Joint-Stock Co., Ltd., 2011-2015
Chart Market Share of Liquor of Yanghe Brewery Joint-Stock in Chinese Market, 2011-2015
Chart Sales Revenue of Liquor of Lu Zhou Lao Jiao, 2011-2015
Chart Market Share of Liquor of Lu Zhou Lao Jiao in Chinese Market, 2011-2015
Chart Sales Revenue of Liquor of Beijing Shunxin Agriculture Co., Ltd., 2011-2015
Chart Market Share of Liquor of Beijing Shunxin Agriculture Co., Ltd., in Chinese Market, 2011-2015
Chart Price Trend of Wheat in China, 2013-2015
Chart Price Trend of Corns in China, 2013-2015
Chart Forecast on Production Volume of Liquor in China, 2016-2020
Chart Forecast on Market Size of Liquor in China, 2016-2020
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