Coffee shops in China: Expansion of Western chains

Coffee shops in China: Expansion of Western chains

Code: ML-ML00019-033 | Published: Oct-2015 | Pages: 22 | MarketLine
Price :
$495.00
USD

* Required Fields

$495.00

Details

China is a tea-drinking culture. However, urban consumers are acquiring a taste for coffee and coffee shops have sprung up to serve them. Starbucks and Costa are present and expanding rapidly there. They face price competition from McDonalds and KFC. This report examines the strategies of these companies for entering the market, expanding their business, and dealing with competitive challenges.



Key Findings
- Discover the leading Asian and Western players in the Chinese coffee shop market.
- Find out how Starbucks and Costa have adjusted their offering to suit Chinese consumers.

Reasons To Buy
Why is a nation of tea-drinkers starting to frequent coffee shops?
How many stores do Starbucks and Costa operate in China, and what ownership models are used?
What competitive threats do the Western coffee shop chains face in China?

Table of Contents

OVERVIEW
Catalyst
Summary
COFFEE SHOP CHAINS IN CHINA
Chinas historic preference is for tea
The coffee consumer demographic is expanding
Local players are well-established
UBC
Pacific Coffee
C.Straits CafE
Maan Coffee
Caffebene
Zoo Coffee
Paris Baguette
Where is China in the market life cycle?
Introduction
Growth
Maturity
Decline
The Chinese coffee shop market is at the Growth stage
Local players often model themselves on Western coffee shops
STARBUCKS AND COSTA ARE EXPANDING
Starbucks entered the Chinese market in 1999
The company is now expanding aggressively there
Starbucks offers a subtly localized proposition to consumers
Prices are higher than expected
Franchising is a common route to growth in foodservice
Franchising can be difficult in China
Limited local management skills
Starbucks intends to continue its expansion in China
Costa
Costa entered China in 2007
It operates via joint ventures in China
Like Starbucks, Costa has localized its offering
FAST FOOD CHAINS ARE COMPETING
McDonalds has opened McCafE outlets in China
China is KFCs largest market
KFC is offering premium coffee
The fast food chains will challenge Starbucks and Costa
CONCLUSIONS
The Chinese coffee shop market is a surprising opportunity
APPENDIX
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Administration & Business Services
MarketLine