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- The confectionery market consists of retail sales of chocolate, gum, cereal bars and sugar confectionery. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.
- The Turkish confectionary market had total revenues of $2,345.9m in 2014, representing a compound annual growth rate (CAGR) of 6.8% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 1.6% between 2010-2014, to reach a total of 170.8 million kilograms in 2014.
- As Turkey becomes more developed this market has to deal with a number of factors which are starting to slow down sales. The healthy snacks market is growing stronger and is proving to be a significant substitute for this market.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the confectionery market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the confectionery market in Turkey
Leading company profiles reveal details of key confectionery market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey confectionery market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Turkey economy
Reasons To Buy
What was the size of the Turkey confectionery market by value in 2014?
What will be the size of the Turkey confectionery market in 2019?
What factors are affecting the strength of competition in the Turkey confectionery market?
How has the market performed over the last five years?
Who are the top competitiors in Turkeys confectionery market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Mondelez International, Inc. 21
Tayas Gida 24
Yildiz Holding A.S. 25
Macroeconomic Indicators 26
Country Data 26
Industry associations 29
Related MarketLine research 29
About MarketLine 30
LIST OF TABLES
Table 1: Turkey confectionery market value: $ million, 2010-14 8
Table 2: Turkey confectionery market volume: million kilograms, 2010-14 9
Table 3: Turkey confectionery market category segmentation: $ million, 2014 10
Table 4: Turkey confectionery market geography segmentation: $ million, 2014 11
Table 5: Turkey confectionery market share: % share, by value, 2014 12
Table 6: Turkey confectionery market value forecast: $ million, 2014-19 13
Table 7: Turkey confectionery market volume forecast: million kilograms, 2014-19 14
Table 8: Mondelez International, Inc.: key facts 21
Table 9: Mondelez International, Inc.: key financials ($) 22
Table 10: Mondelez International, Inc.: key financial ratios 22
Table 11: Tayas Gida: key facts 24
Table 12: Yildiz Holding A.S.: key facts 25
Table 13: Turkey size of population (million), 2010-14 26
Table 14: Turkey gdp (constant 2005 prices, $ billion), 2010-14 26
Table 15: Turkey gdp (current prices, $ billion), 2010-14 26
Table 16: Turkey inflation, 2010-14 27
Table 17: Turkey consumer price index (absolute), 2010-14 27
Table 18: Turkey exchange rate, 2010-14 27
LIST OF FIGURES
Figure 1: Turkey confectionery market value: $ million, 2010-14 8
Figure 2: Turkey confectionery market volume: million kilograms, 2010-14 9
Figure 3: Turkey confectionery market category segmentation: % share, by value, 2014 10
Figure 4: Turkey confectionery market geography segmentation: % share, by value, 2014 11
Figure 5: Turkey confectionery market share: % share, by value, 2014 12
Figure 6: Turkey confectionery market value forecast: $ million, 2014-19 13
Figure 7: Turkey confectionery market volume forecast: million kilograms, 2014-19 14
Figure 8: Forces driving competition in the confectionery market in Turkey, 2014 15
Figure 9: Drivers of buyer power in the confectionery market in Turkey, 2014 16
Figure 10: Drivers of supplier power in the confectionery market in Turkey, 2014 17
Figure 11: Factors influencing the likelihood of new entrants in the confectionery market in Turkey, 2014 18
Figure 12: Factors influencing the threat of substitutes in the confectionery market in Turkey, 2014 19
Figure 13: Drivers of degree of rivalry in the confectionery market in Turkey, 2014 20
Figure 14: Mondelez International, Inc.: revenues and profitability 22
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