Consumer and Market Insights: Bakery and Cereals in Bulgaria

Consumer and Market Insights: Bakery and Cereals in Bulgaria

Code: CAN-CS3025MF | Published: Jul-2016 | Pages: 114 | Canadean
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The Bulgarian Bakery and Cereals market is led by the Bread and Rolls category in value terms while the Savory Biscuits and Dough Products categories are forecast to register fastest growth during 2015-2020. Food and Drinks Specialists is the leading distribution channel in the country. Private label penetration in the Morning Goods category accounts for highest share among all the categories. Flexible Packaging is the most commonly used packaging material in the market.

Key Findings
- Bulgarias Bakery and Cereals market is forecast to grow at a CAGR of 3.1% during 2015-2020

- The Bread and Rolls category has largest volume share in the overall Bakery and Cereals market

- The Savory Biscuits and Dough Products categories are forecast to register fastest value growth among all categories during 2015-2020

- Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in the Bulgarian Bakery and Cereals market.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Bulgaria.

Synopsis
Canadeans Consumer and Market Insights report on the Bakery and Cereals market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Bulgarias Bakery and Cereals market
- Impact of exchange rate fluctuations on Bulgarias Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Bulgarias Food market
- Leading distribution channels (value terms) in Bulgarias Bakery and Cereals market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Bulgarias Bakery and Cereals market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Innovation examples
- New products launched in Bulgarias Bakery and Cereals market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables


Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in BGN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to BGN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Leading retailers
Table 8: Leading brands by segments, 2015
Table 9: Leading brands by category, 2015
Table 10:Key Health and Wellness product attributes driving sales, 2015
Table 11: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 5: Category volume consumption by age, gender, education and urbanisation,2015
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 8: Leading distribution channels by category, 2015
Figure 9: Brand share analysis by category (by value and volume), 2015
Figure 10: Private label penetration by category, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Value of key Health and Wellness claims, by category, 2010-2020
Figure 13: Leading Health and Wellness companies by category, 2015
Figure 14: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020
orkla AsaAcademProduct LLC
Artisanal Producers
Chipita S.A.
Dobrudjanski Hliab JSC
Eliaz OOD
HLEBOZAVOD KORN AD
Mlin-97 AD
Pain DOr
Savimex Ltd.
Simid 1000 Company
Bioset OOD
C. Hahne MUhlenwerke Gmbh and Co. Kg
Cereal Partners Worldwide S.A.
Dr. August Oetker Kg
Global Food Industries
The kellogg company
ETI Gida San. ve Tic. A.S.
Kraft Foods Group Inc.
Mondelez International Inc
Pobeda Ad
Royal Foods JSC
Zaharni Izdelia Varna Ltd.
Hero Group
Naponta Ltd.
A. Loacker Ag
Den i nosht
OOD
E.J. Papadopoulos S.A.
HRISTO NIKOV KOOP
Karmela 2000 Ltd.
Mendocino Cookie Company
MOTO BOYS OOD
NestlE S.A.
Prestige 96 Ltd.
Sugar Company Plovdiv AD
Bella Bulgaria S.A.
AEA Ltd
Elbisco Holding S.A.
Intersnack Group GmbH and Co. KG

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