Consumer and Market Insights: Bakery and Cereals in Egypt

Consumer and Market Insights: Bakery and Cereals in Egypt

Code: CAN-CS3032MF | Published: Jul-2016 | Pages: 127 | Canadean
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A large young population base and rising disposable income of the consumers is driving the Bakery and Cereals market in Egypt. Bread and Rolls is the largest value category in value terms while the Breakfast Cereals category is forecast to register fastest growth during 2015-2020. Artisanal Producers account for highest market share in Bread and Rolls and Cakes, Pastries and Sweet Pies categories in the country. Naturally Healthy is the most popular Health and Wellness attribute driving the sales of Bakery and Cereals products in the market.

Key Findings
- The Bakery and Cereals market in Egypt will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Egyptians are opting for value for money products in the Bakery and Cereals market.

- The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.

- Food and Drinks Specialists is the leading distribution channels in the Egyptian Bakery and Cereals market.

- The Bakery and Cereals market accounts for around one-fifth of the overall food retail sales in Egypt.

- Private label products in the Bread and Rolls category registered the fastest growth during 2012-2015.

Synopsis
Canadeans Consumer and Market Insights report on the Bakery and Cereals market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Egypts Bakery and Cereals market
- Impact of exchange rate fluctuations on Egypts Bakery and Cereals market
- Degree of trade up/down in Egypts Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Egypts Food market
- Leading distribution channels (value terms) in Egypts Bakery and Cereals market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Egypts Bakery and Cereals market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Innovation examples
- New products launched in the Middle-East and African Bakery and Cereals market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables


Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in EGP and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EGP
Table 5: Market volume growth, by category, 2015-2020
Table 6: Average category level prices (EGP and US$), 2015
Table 7: Segment level analysis by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health and Wellness product attributes driving sales, 2015
Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
Figure 17: Leading Health and Wellness companies by category, 2015
Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020
Mondelez International Inc
Eastern Food Industries (Biscato)
The Egyptian Company for Foods (BiscoMisr)
Faragalla Group
Kraft Foods Group Inc.
Mass Food Co.
Artisanal Producers
Modern Bakery l.L.C.
Chipita S.A.
Americana Group
The kellogg company
Cereal Partners Worldwide S.A.
Daher Food Industries
Koff A/S
Ocean Foods
El Shamadan Co. For Food Industries S. A. E
United Food Industries Corporation Ltd. Co.
Berzi Group
Alexandria Confectionery and Chocolate Cos
NestlE S.A.
Yildiz Holding A.S
A. Loacker Ag
Bright Food (Group) Co. Ltd.
General Mills Inc.
Bakeland Egypt
Tag El Melouk
Edita Food Industries S.A.E
Monginis Foods Pvt Ltd
Dr. August Oetker Kg
Ragab Sons
Kheir Zaman
Carrefour
Spinneys

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