Consumer and Market Insights: Bakery and Cereals in Poland

Consumer and Market Insights: Bakery and Cereals in Poland

Code: CAN-CS3052MF | Published: Aug-2016 | Pages: 140 | Canadean
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Steady growth in Polands economy is driving demand for consumer packaged goods in the country including Bakery and Cereals products. Bread and Rolls remains the most dominant category in the overall market while the Baking Mixes category is forecast to register fastest value growth during 2015-2020. Older consumers are the key consumer group in Poland as they account for majority consumption of Bread and Rolls. Artisanal products are particularly preferred in the Bread and Rolls and Cakes, Pastries and Sweet Pies categories as consumers prefer bakery products that are baked using traditional methods. Time scarcity and Wellbeing are the top trends in the Bakery and Cereals market in Poland as busy lives and heightened sense of wellbeing influence consumers purchase to a large extent.

Key Findings
- The Polish Bakery and Cereals market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

- The Bread and Rolls category has the highest volume share in the overall Bakery and Cereals market.

- The Cookies (Sweet Biscuits) category is expected to register maximum gain in market share during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in Dough Products, Cereal Bars and Cookies (Sweet Biscuits) categories.

- Proszek do pieczenia and Dr. Oetker are the leading brands in the Baking Ingredients category in both value and volume terms.

- Private label products in the Morning Goods category registered the fastest growth during 2012-2015.

- Cakes, Pastries and Sweet Pies offered by Dan Cake A/S have strong presence in the market compared to other manufacturers operating in Poland.

- Plastic Tie is the commonly used closure type in Polands Bakery and Cereals market.

Synopsis
Canadeans Consumer and Market Insights report on the Bakery and Cereals market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Polands Bakery and Cereals market
- Impact of exchange rate fluctuations on Polands Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Polands Food market
- Leading distribution channels (value terms) in Polands Bakery and Cereals market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Polands Bakery and Cereals market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- Canadians consumer trend framework and explanation of the sub-trends
- For key trends in Polands Bakery and Cereals market:
- How the trend is influencing consumption in Polands Bakery and Cereals market
- How to target the trend in Polands Bakery and Cereals market
- How the trend will evolve in Polands Bakery and Cereals market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples
- New products launched in Polands Bakery and Cereals market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables


Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in PLN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to PLN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average category level prices (PLN and US$)
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health and Wellness product attributes driving sales, 2015
Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
Figure 16: Leading Health and Wellness companies by category, 2015
Figure 17: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 18:Growth in key packaging material, container, closure and outer type, 2015-2020
FoodCare Inc.
Dr. August Oetker Kg
Rieber and S-n Asa
Bakalland S.A.
Cykoria S.A.
Grupa Maspex Wadowice
Lallemand
NestlE S.A.
Wiepol Sierpc
Bakery Kibao
Bakery Maria
Barilla S.P.A.
Chipita S.A.
La Lorraine Polska Sp. z o.o.
LantmAnnen Cerealia A / S
Mamut Sp. z oo
Mestemarcher GmbH

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