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- Hungarys Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported by low inflation will influence growth in the Bakery and Cereals market.
- In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.
- The Energy Bars category is forecast to be the fastest growing category in value terms during 2014-2019.
- Pilota, 7 days, Gyori, Nestle, are the leading brands in the Bakery and Cereals market in Hungary.
- Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.
Hungarys Bakery and Cereals market will register moderate growth during 2014-2019. Bread & Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. The Energy Bars category will register fastest growth during 2014-2019 followed by the Cookies (Sweet Biscuits) Category.
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This overview of the Bakery and Cereals Market in Hungary allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
Table of Contents
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Hungary Bakery and Cereals market
Historical and projected consumption in the Hungary Bakery and Cereals market
Degree of trade up/down-trade in the Hungary Bakery and Cereals market
Market volume of Hungary Bakery and Cereals by category
Historical and project market value of Hungary Bakery and Cereals by category
Winners and losers in the Hungary Bakery and Cereals market
Average category level pricing in the Hungary Bakery and Cereals market
Segment share of the category and change in market share in the Hungary Bakery and Cereals market
Retail Landscape and Key Distribution Channels
Leading retailers in the Hungary food market
Leading distribution channels in the Hungary Bakery and Cereals market
Leading distribution channels by category in the Hungary Bakery and Cereals market
Hungary Bakery and Cereals market by type of packaging
Hungary Bakery and Cereals market by type of packaging closure/outer
Hungary Bakery and Cereals market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Hungary Bakery and Cereals market
Private label performance compare to national brands in the Hungary Bakery and Cereals market
Leading brands in the Hungary Bakery and Cereals market by category
General Mills, Inc.
The Rumford Baking Powder Company
Church & Dwight Co., Inc.
Dr. August Oetker KG
SzilAgyi PEksEg Kft
Norbi update international Kft
Piszkei oko kft
Dr Schar AG/SpA
Ceres sutoipari zrt
The Kellogg Company
Cereal Partners Worldwide S.A.
Pragosoja s r.o.
Bright Food (Group) Co., Ltd
Jagdfeld-hungaria sutoipari Kft
Dan Cake A/S
UrbAn & UrbAn Kft.
Mondel?z International, Inc.
Benei Es TArsa Kft.
I.D.C. Holding, a.s.
Bahlsen GmbH & Co. KG
Galletas gullon S.A
Detki Keksz Edesipari kft
Walkers Shortbread Ltd.
Josef Manner & Comp AG
Athens Baking Company, Inc.
The Balance Bar Company
Intersnack Group GmbH & Co. KG
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