Consumer and Market Insights: Bakery and Cereals Market in Mexico

Consumer and Market Insights: Bakery and Cereals Market in Mexico

Code: CAN-CS1896MF | Published: Apr-2015 | Pages: 41 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Mexicos Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Mexicos Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported by higher disposable income and young population and impetus on health will influence growth in the Bakery and Cereals market.

- In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.

- The Breakfast Cereals category is forecast to be the fastest growing category in value terms during 2014-2019.

- Gamesa, Marinela,Quaker etc., are the leading brands in the Bakery and Cereals market in Mexico.

- Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis
Economic growth and high proportion of young population is driving the demand for packaged goods in Mexico. Bakery and Cereals market value growth is forecast to be higher than historic growth during 2009-14. Bread & Rolls category accounts for approximately 45% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Dough Products and Energy Bars.

Reasons To Buy
This overview of the Bakery and Cereals Market in Mexico allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Mexico market
Historical and projected consumption in the Mexico market
Degree of trade up/down-trade in the Mexico market
Market volume of Mexico by category
Historical and project market value of Mexico by category
Winners and losers in the Mexico market
Segment share of the category and change in market share in the Mexico market
Category level pricing in the Mexico market
Retailer and packaging
Leading retailers in the Mexico food market
Leading distribution channels in the Mexico market
Leading distribution channels by category in the Mexico market
Mexico market by type of packaging
Mexico market by type of packaging closure/outer
Mexico market by type of packaging, forecasted
Private label performance compared to national brands in the Mexico market
Leading companies in the Mexico market by category
Leading brands in the Mexico market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Mexico market
How the trend is influencing consumption in the Mexico market
How to target the trend in the Mexico market
How the trend will evolve in the Mexico market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Mexico market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Femsa
Walmart Mexico and Central America
Soriana
Controladora Comercial Mexicana
Grupo Comercial Chedraui
General Mills, Inc.
Grupo Turin
Mondel?z International, Inc.
Pinnacle Foods Corp. LLC.
Maseca
Empresas Carozzi S.A.
Unilever PLC
PepsiCo, Inc.
Grupo Bimbo, S.A.B. de C.V.
Interdeli, S.A. De C.V.
Private Label - Soriana
Artisanal Producers
Branli
Cereal Partners Worldwide S.A.
Grupo Industrial Vida, S.A. DE C.V.
The Kellogg Company
NestlE S.A.
Post Holdings, Inc
Bright Food (Group) Co., Ltd
Weetabix Limited
Grupo Nutrexpa
Dare Foods Ltd
Dinamarca
Galletas gullon S.A
Marian
Mrs. Fields Gifts, Inc.
Productos Lili, S.A.
Principe
Campbell Soup Company

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