Consumer and Market Insights: Bakery and Cereals Market in Thailand

Consumer and Market Insights: Bakery and Cereals Market in Thailand

Code: CAN-CS1913MF | Published: Apr-2015 | Pages: 87 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Thailands Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings
- Thailands Bakery and Cereals market is forecast to register higher value and volume growth during 2014-2019 compared to historic growth.

- Bread and Rolls is the largest category by volume in Thailands Bakery and Cereals market.

- Hypermarkets and Supermarkets is the largest distribution channel in Thailands Food sector followed by Food and Drinks Specialists.

- Private label registered higher growth than the branded products during 2011-2014. The Morning Goods category has the highest private label penetration in Thailands Bakery and Cereals market.

- Flexible Packaging is the most used packaging material in the Bakery and Cereals market while Plastic Tie are the most used closure types.

Synopsis
Thailands Bakery and Cereals market will register moderate growth during 2014-2019. Cakes, Pastries and Sweet Pies is the largest category by value with majority of the market share, in 2014. Bread and Rolls will gain the highest market shares, in value terms, during 2014-2019. Private label products registered higher growth than the branded products during 2011-2014.

Reasons To Buy
This overview of the Bakery and Cereals Market in Thailand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Thailand market
Historical and projected consumption in the Thailand market
Degree of trade up/down-trade in the Thailand market
Market volume of Thailand by category
Historical and project market value of Thailand by category
Winners and losers in the Thailand market
Segment share of the category and change in market share in the Thailand market
Category level pricing in the Thailand market
Retailer and packaging
Leading retailers in the Thailand food market
Leading distribution channels in the Thailand market
Leading distribution channels by category in the Thailand market
Thailand market by type of packaging
Thailand market by type of packaging closure/outer
Thailand market by type of packaging, forecasted
Private label performance compared to national brands in the Thailand market
Leading companies in the Thailand market by category
Leading brands in the Thailand market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Thailand market
How the trend is influencing consumption in the Thailand market
How to target the trend in the Thailand market
How the trend will evolve in the Thailand market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Thailand market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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