Consumer and Market Insights: Confectionery Market in Austria

Consumer and Market Insights: Confectionery Market in Austria

Code: CAN-CS1822MF | Published: Mar-2015 | Pages: 41 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of the Austrian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Austrias economy recorded moderate growth in 2014 though consumer confidence remained weak.

- Chocolates are the most consumed Confectionery product in Austria.

- Hypermarkets & Supermarkets is the largest distribution channel in both the Austrian Food sector and Confectionery market.

- Flexible Packaging is the most used packaging material while Film is the most commonly used container type in Confectionery market in Austria.

Synopsis
This report brings together market data to provide a comprehensive brief of the Confectionery sector in Austria and allows for the identification of key growth opportunities across major Confectionery categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionery market in Austria.

Reasons To Buy
This overview of the consumer and market dynamics of the Austrian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Austria Confectionery market
Historical and projected consumption in the Austria Confectionery market
Degree of trade up/down-trade in the Austria Confectionery market
Market volume of Austria Confectionery by category
Historical and project market value of Austria Confectionery by category
Winners and losers in the Austria Confectionery market
Average category level pricing in the Austria Confectionery market
Segment share of the category and change in market share in the Austria Confectionery market
Retail Landscape and Key Distribution Channels
Leading retailers in the Austria food market
Leading distribution channels in the Austria Confectionery market
Leading distribution channels by category in the Austria Confectionery market
Packaging
Austria Confectionery market by type of packaging
Austria Confectionery market by type of packaging closure/outer
Austria Confectionery market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Austria Confectionery market
Private label performance compare to national brands in the Austria Confectionery market
Leading brands in the Austria Confectionery market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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