Consumer and Market Insights: Dairy and Soy Food in China

Consumer and Market Insights: Dairy and Soy Food in China

Code: CAN-CS3228MF | Published: Aug-2016 | Pages: 194 | Canadean
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Chinas Dairy and Soy market is the third largest globally, and is set to become the second largest by 2020. Low number of per capita consumption occasions presents a vast range of opportunities for Dairy manufacturers and marketers to grow their sales. Milk accounts for almost half of the Chinese Dairy market; however, it isthe Drinkable Yogurt category that is forecast to show the fastest growth at a CAGR of 17.9% over 2015-2020.

Key Findings
- Chinese men consume more Dairy as a group, while women have a higher number of Dairy consumption occasions per capita

- The desire for age aligned needs motivates a quarter of Dairy consumption in China

- Value for money is by far more important for men than for women

- Quality assurances are most important in the Butter and Spreadable fats category

Synopsis
Canadeans Consumer and Market Insights: Dairy and Soy Food in China identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadeans 20 key consumer trends have on Dairy and Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and Italy-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italys Dairy and Soy market

- Quantify the influence of 20 consumption motivations in the Dairy and Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Key Highlights
Situational complexity, urbanization, aging population, anchoring, value, connoisseurship, quality, cheese, milk, yogurt, dessert, butter

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Chinese Dairy and Soy Food market
- Impact of exchange rate fluctuations on the Chinese Dairy and Soy Food market
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Inter-country comparison of Average Unit Price by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in Chinas Food market
- Leading distribution channels (value terms) in the Chinese Dairy and Soy Food market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Chinese Dairy and Soy Food market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Dairy and Soy Food market by type of packaging material/container (in volume terms)
- Dairy and Soy Food market by type of packaging closure (in volume terms)
- Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the Chinas Dairy and Soy Food market
- Private Label consumption occasions by age and gender in the Chinas Dairy and Soy Food market
- Under/Over-consumption levels in the Chinas Dairy and Soy Food market by gender and age
- Consumption frequency by type of consumer in the Chinas Dairy and Soy Food market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Chinas Dairy and Soy Food market

Consumer trend analysis
- Canadians consumer trend framework and explanation of the sub-trends
- For key trends in Chinas Dairy and Soy Food market:
- How the trend is influencing consumption in Chinas Dairy and Soy Food market
- How to target the trend in Chinas Dairy and Soy Food market
- How the trend will evolve in Chinas Dairy and Soy Food market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of Dairy and Soy Food market in the future

Examples of New Product Development
- New products launched in Chinas Dairy and Soy Food market
- New products launched in global Dairy and Soy Food market

Actions and Recommendations
- How to successfully target key trends in the Chinas Dairy and Soy Food market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Market Data Methodology.
- Consumer Data Methodology
- About Canadean

List of Tables


Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in CNY and US$, 2010-2020
Table 3:Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Exchange rate fluctuations: US$ to CNY
Table 6: Inter-country volume and growth analysis, 2010-2020
Table 7: Market volume growth, by category (Off-trade), 2015-2020
Table 8: Market volume growth, by category (On-trade), 2015-2020
Table 9: Segment level analysis by category, 2015
Table 10: Average Price per Kg comparison by categories
Table 11: Retailer Price Dynamics (includes % difference from average price)
Table 12: Leading retailers
Table 13: Leading brands by segments, 2015
Table 14: Leading brands by category, 2015
Table 15: Key Health and Wellness product attributes driving sales, 2015
Table 16: Key Health and Wellness consumer benefits driving sales, 2015
Table 17: Over/ under consumption by gender and age, 2015
Table 18: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 19: Level of influence of a consumer survey trend on consumption by category volume , 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
Figure 4:Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
Figure 6: Market value growth analysis by category (On-trade), 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8:Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Dairy and Soy Food, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by categories, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
Figure 17: Leading Health and Wellness companies by category, 2015
Figure 18: Packaging analysis -key packaging material, type, closure, 2015
Figure 19:Growth in key packaging material, type, closure, 2015-2020
Figure 20: Consumption occasions by gender and age, 2015
Figure 21: Private label occasions by gender and age, 2015
Figure 22: Heavy, medium, or light consumption by gender, 2015Figure 23: Heavy, medium, or light consumption by age, 2015
Figure 24: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 25: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 26: Innovative new product launch -global and country specific
Affcet Food Co.,Ltd
American Dairy Inc
Arla Foods
Beijing Herun Diary Co. Ltd.
Beijing Sanyuan Foods Co. Ltd.
Blackcow Food Co. Ltd
Bongrain S.A
Bright Food (Group) Co. Ltd
Canton American Flower Lounge Livestock Co Ltd
China Huishan Dairy Holdings Company Limited
China Mengniu Dairy Company Limited
China Resources Vanguard
Contract Beverage Packers
Dao Xiang Cun Food Co,Ltd
Dmk Deutsches Milchkontor Gmbh
Fonterra Co-Operative Group Limited
Groupe Bel
Groupe Danone S.A
Hangzhou Wahaha Group
Heilongjiang Wondersun Dairy Co. Ltd
Inner Mongolia Mengniu Dairy Industry Co Ltd
Ji Nan Jiabao Milk Company Limited
Lianhua Supermarkets
NestlE S.A
NGS Group
Shanghai Gaofu Longghui Foods Co.
Shanghai Gaofu Longghui Foods Co. Ltd
Shijiazhuang Junlebao Milk Co Ltd
Vitasoy International Holdings Limited
Vv Group
Walmart
Want Want Holdings Limited
Westland Co-Operative Diary Co
Wu Mart Stores
Yakult Honsha Co.,Ltd

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