Consumer and Market Insights: Dairy and Soyfood in Italy

Consumer and Market Insights: Dairy and Soyfood in Italy

Code: CAN-CS3243MF | Published: Jul-2016 | Pages: 194 | Canadean
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Italys Dairy and Soy Food market, the smallest among major global economies, is forecast to show slow growth at a CAGR of 0.4% over 2015-2020. However, the second lowest number of per capita consumption occasions among major European economies points out to opportunities to encourage more frequent consumption by capitalizing on consumers desire for affordable dairy products featuring age-aligned properties.

Key Findings
- For Italian men Dairy consumption is more motivated by the desire for value for money than womens

- Milk comprises of over a half of the Italian Dairy and Soy market by volume

- Italian parents check Dairys labels for age-aligned needs when seek Dairy for their children

- The desire for value is especially important in the Yogurt category

Synopsis
Canadeans Consumer and Market Insights: Dairy and Soy Food in Italy identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadeans 20 key consumer trends have on Dairy and Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs International and Italy-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italys Dairy and Soy market

- Quantify the influence of 20 consumption motivations in the Dairy and Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Italian Dairy and Soy Food market
- Impact of exchange rate fluctuations on the Italian Dairy and Soy Food market
- Degree of trade up/down in the Italian Dairy and Soy Food market (Off-trade and On-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of Average Price per Kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Food market
- Leading distribution channels (value terms) in the Italian Dairy and Soy Food market
- Leading distribution channels (value terms) by category

Contents Competitive Landscape
-Market share of leading brands (in value and volume terms) by category and segment
-Penetration of private label by category in the Italian Dairy and Soy Food market
-Private label growth (in value terms) compared to brands

Health and Wellness analysis
-Value of Health and Wellness claims by category
-Key Health and Wellness product attributes driving sales
-Key Health and Wellness consumer benefits driving sales
-Key Health and Wellness companies and market share

Packaging
-Dairy and Soy Food market by type of packaging material/container (in volume terms)
-Dairy and Soy Food market by type of packaging closure/outer (in volume terms)
-Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
-Overall consumption occasions by age and gender in the Italian Dairy and Soy Food market
-Private Label consumption occasions by age and gender in the Italian Dairy and Soy Food market
-Under/Over-consumption levels in the Italian Dairy and Soy Food market by gender and age
-Consumption frequency by type of consumer in the Italian Dairy and Soy Food market by gender and age
-Private label consumption by age and gender and comparison to overall consumption levels in in the Italian Dairy and Soy Food market

Consumer trend analysis
-Canadeans consumer trend framework and explanation of the sub-trends
-For key trends in Italian Dairy and Soy Food market:
-How the trend is influencing consumption in the Italian Dairy and Soy Food market
-How to target the trend in the Italian Dairy and Soy Food market
-How the trend will evolve in the Italian Dairy and Soy Food market
-Key target demographic and the rate at which the trend will evolve
-What are the key drivers that will influence growth of Dairy and Soy Food market in the future

Examples of New Product Development
-New products launched in the Italian Dairy and Soy Food market
-New products launched in global Dairy and Soy Food market

Actions and Recommendations
-How to successfully target key trends in the Italian Dairy and Soy Food market

Appendix
-Country context
-Category value and volume data
-Consumer Demographics data
-Sector Overview
-Health and Wellness data
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Health and Wellness definitions
-Explanation of sub-trends
-Market Data Methodology.
-Consumer Data Methodology
-About Canadean

List of Tables


Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Online average price per Kg comparison by categories
Table 10: Retailer price dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health and Wellness product attributes driving sales, 2015
Table 15: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
Figure 4:Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
Figure 6: Market value growth analysis by category (On-trade), 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8:Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Dairy and Soy Food, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by categories, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
Figure 17: Leading Health and Wellness companies by category, 2015
Figure 18: Packaging analysis -key packaging material, container, closure, outer type, 2015
Figure 19:Growth in key packaging material, container, closure, outer type, 2015-2020
Figure 20: Consumption occasions by gender and age, 2015
Figure 21: Private label occasions by gender and age, 2015
Figure 22: Heavy, medium, or light consumption by gender, 2015
Figure 23: Heavy, medium, or light consumption by age, 2015
Figure 24: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 25: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 26: Innovative new product launch -global and country specific
Conad
Interdis
Alival Spa
Bindi Eu
Biraghi S.P.A.
Bongrain S.A.
Cameo S.P.A
Campo Dei Fiori
Carrefour
Centrale Del Latte Di Torino S.P.A
Cooperative Latteria Vipiteno
Crai
Dean Foods Company
Fattoria Scaldasole Srl
Fattorie Osella S.P.A
Gennaro Auricchio S.P.A.
Granarolo S.P.A
Groupe Danone S.A
Groupe Lactalis
La Cooperative Assegnatari Associati Arborea
Latte Montagna Alto Adige Soc. Agr. Coop.
Latteria Sociale Merano - Soc. Agricola Coop.
Mondelez InternationalInc
Muller Group
NestlE S.A.
Newlat Spa
Occelli Agrinatura S.R.L
Oro Verde
Parmareggio Spa
Prealpi S.P.A
Spar
Sterilgarda Alimenti S.P.A
Stuffer Spa
Valle Grande S.A.
Valsoia Spa
Yakult Honsha Co.,Ltd
Zanetti Spa
Zarpellon Spa

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