Consumer and Market Insights: Dairy Market in Turkey

Consumer and Market Insights: Dairy Market in Turkey

Code: CAN-CS1763MF | Published: Feb-2015 | Pages: 72 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Turkeys Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- Turkeys Dairy market will register higher growth in sales during 2014-2019 compared to 2009-2014 in local currency terms. Rising disposable income and increased health concerns will influence growth of Dairy market in Turkey.

- Cheese is the largest category in terms of value, whereas Milk is the largest category in terms of volume in the Dairy market for off-trade consumption.

- Soymilk & Soydrinks is forecast to be the fastest growing category during 2014-2019.

- Pinar, Sutas, Eker and Cobanoglu are the leading brands in the Dairy Foods market in Turkey

Rigid Plastics Cup will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Turkey. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Turkey market
Historical and projected consumption in the Turkey market
Degree of trade up/down-trade in the Turkey market
Market volume of Turkey by category
Historical and project market value of Turkey by category
Winners and losers in the Turkey market
Segment share of the category and change in market share in the Turkey market
Category level pricing in the Turkey market
Retailer and packaging
Leading retailers in the Turkey food market
Leading distribution channels in the Turkey market
Leading distribution channels by category in the Turkey market
Turkey market by type of packaging
Turkey market by type of packaging closure/outer
Turkey market by type of packaging, forecasted
Private label performance compared to national brands in the Turkey market
Leading companies in the Turkey market by category
Leading brands in the Turkey market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Turkey market
How the trend is influencing consumption in the Turkey market
How to target the trend in the Turkey market
How the trend will evolve in the Turkey market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Turkey market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Ya?ar Holding A.?.
Sutas As
Yildiz Holding A.S
Koc Holding A.S.
Tahsildaroglu As
Cobanoglu Gida
Kaanlar Food Industry and Trade Co.
YOrUkler D?? Ticaret A.?.
Muratbey Gida
Ekici Peynir
Bahcivan As
Peysan As
Arla Foods
Groupe Bel
TeksUt Gida Pazarlama ve Tic.Ltd.Sti
GC G?da San.ve Tic. A.?.
Kervan G?da Sanayi ve Ticaret A.?
Sakipaga Gida san ltd
Altinkilic As
Eker SUt UrUnleri G?da San. ve Ticaret A.?
Dr. August Oetker KG
Groupe Danone S.A.
Dean Foods
Alpro GmbH
SOkta? Group
Cam Gida
YOrUkoglu SUt ve UrUnleri A.S.
Aksal SUt UrUnleri

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