Consumer and Market Insights: Feminine Hygiene Market in Brazil

Consumer and Market Insights: Feminine Hygiene Market in Brazil

Code: CAN-CS2474MF | Published: Feb-2016 | Pages: 57 | Canadean
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The Brazilian Feminine Hygiene market is a high growth market led by Sanitary Pads category in both value and volume terms. The Pantiliners and Shields category is forecast to register the fastest growth and will gain maximum share during 2015-2020.

Key Findings
- Of the five categories analyzed, Pantiliners and Shields will be the fastest growing category, registering a CAGR of 14.9% during 2015-2020

- Sanitary Pads and Womens Disposable Razors and Blades witnessed higher consumption amongst older young adults

- Hypermarkets and Supermarkets is the leading distribution channel in the Brazilian Cosmetics and Toiletries market accounting for one third of the distribution share

- The use of Flexible Packaging is forecast to register higher growth than other packaging material at a CAGR of 10.1% during 2015-2020

- The Feminine Hygiene market in the country is highly competitive and is led by players such as Johnson and Johnson Gmbh and the Procter and Gamble Company

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Beiersdorf Ag
C.B. Fleet Company
Combe Incorporated
Granado
Group Nasha
Jadience Herbal Formulas
Johnson and Johnson Gmbh
Organyc
Sanofi Aventis
Unilever Plc
Bodywise (Uk) Ltd
First Quality Enterprises Inc.
Hospeco
Kimberly-Clark Corporation
Maxim Hygiene Products
Sca Group
The Procter and Gamble Company
Santher
Energizer Holdings Inc.
SociEtE Bic
Companhia Brasileira de DistribuiCAo (Grupo PAo de ACUcar)
Wal-Mart Brasil Ltda
Carrefour ComErcio e Industrial Ltda
Natura Cosmeticos S.A and Botica Commercial Farmaceutica

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