Consumer and Market Insights: Feminine Hygiene Market in South Africa

Consumer and Market Insights: Feminine Hygiene Market in South Africa

Code: CAN-CS2509MF | Published: Feb-2016 | Pages: 75 | Canadean
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The Feminine Hygiene market in South Africa is forecast to register high growth in value and volume terms during 2015-2020. Rapid urban development is driving the growth of Feminine Hygiene products such as Pantilinersand Shields and Internal Cleansers and Sprays. Meanwhile the demand for basic Feminine Hygiene products will also see a sharp rise through improved awareness, especially among the rural areas.

Key Findings
- Sanitary Pads consumption is high among older young adults in South Africa

- The Sanitary Pads is the leading value category while, Soap category will register the fastest growth at a high CAGR of 14.5% during 2015-2020.

- Hypermarkets and Supermarkets occupies more than half of the market share in the South African Feminine Hygiene market.

- Flexible packaging is the most used packaging material which accounts for 83.1% in the Feminine Hygiene market in South Africa.

Canadeans Consumer and Market Insights report on the Feminine Hygiene market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper andboard, rigid plastics, rigid metal and others; container data for: Bag/ Sachet, Film, Bottles, Box and others.

- Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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