Consumer and Market Insights: Fish and Seafood in Romania

Consumer and Market Insights: Fish and Seafood in Romania

Code: CAN-CS3004MF | Published: Apr-2016 | Pages: 66 | Canadean
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Fish and Seafood market in Romania will register high growth in value terms during 2015-2020 supported by steady increase in GDP per Capita. Fresh Fish and seafood (Counter) is the leading value category in the overall market in 2015 as they are perceived to be the healthiest and are bought mostly from local fish markets or Hypermarkets and Supermarkets. Urban consumers leading busy lives prefer convenient Fish and Seafood products that can be readily cooked as they have very little time to prepare food from scratch.

Key Findings
- Fish and Seafood market in Romania will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Fresh Fish and Seafood (Counter) category has the largest volume share in the overall Fish and Seafood market

- The Chilled Raw Packaged Fish and Seafood- Whole Cuts category will register fastest growth during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in Romanias Food market

- Flexible Packaging is the most commonly used packaging material in the Fish and Seafood market

Synopsis
Canadeans Consumer and Market Insights report on the Fish and Seafood market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

- Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Value and volume analysis for Romanias Fish and Seafood market
-Historic and forecast consumption in Romanias Fish and Seafood market
-Degree of trade up/down in Romanias Fish and Seafood market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by category with change in market share
-Average category level pricing

Retail Landscape and Key Distribution Channels
-Leading retailers in Romanias Food market
-Leading distribution channels (value terms) in Romanias Fish and Seafood market
-Leading distribution channels (value terms) by category

Packaging
-Fish and Seafood market by type of packaging material/container (in volume terms)
-Fish and Seafood market by type of packaging closure/outer (in volume terms)
-Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand Share
-Market share of leading brands (in value terms) by category

Product examples
-Product examples in Romanias Fish and Seafood market

Consumer trend analysis
-Canadeans consumer trend framework and explanation of the Mega-trends
-For key trends in Romanias Fish and Seafood market
-How the trend is influencing consumption in Romanias Fish and Seafood market
-How to target the trend in Romanias Fish and Seafood market
-How the trend will evolve in Romanias Fish and Seafood market
-Key target demographic and the rate and which the trend will evolve
-Key drivers in the market that will increasingly influence consumption

Appendix
-Country context
-Category value and volume data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Explanation of sub-trends
-Methodology
-About Canadean

List of Tables


Table 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: RON to US$
Table 4: Average prices (RON and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
BonitoNegro 2000
Salmar
Vici
Ocean Fish

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