Consumer and Market Insights: Fish and Seafood in the UAE

Consumer and Market Insights: Fish and Seafood in the UAE

Code: CAN-CS3015MF | Published: Mar-2016 | Pages: 69 | Canadean
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The Fish and Seafood market in the UAE will continue to remain a premium market driven by high per-capita income of the consumers while the presence of a large expatriate population is driving demand for convenient Fish and Seafood products. Fresh Fish and Seafood (Counter) is the leading value category as they are considered to be more nutritious and provide superior taste. However, the Frozen Fish and Seafood category is forecast to register fastest growth during 2015-2020. Since UAE imports majority of its Fish and Seafood from far-off countries including Norway, Canada, fresh product packaging assumes high importance.

Key Findings
- A strong economy and a large young population base with rising disposable incomes are driving the Consumer Packaged Goods market in the UAE.

- The Fish and Seafood market is led by the Fresh Fish and Seafood (Counter) category in value terms while the Frozen Fish and Seafood category is forecast to register fastest growth during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the Fish and Seafood market in the UAE.

- Premiumization and Indulgence and Fresh, Natural and Pure are the major consumer trends driving the growth of Fish and Seafood market in the UAE.

- Fish and Seafood products with new flavors, variants and better quality will gain demand in future in the country.

Synopsis
Canadeans Consumer and Market Insights report on the Fish and Seafood market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

- Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the UAE Fish and Seafood market
- Degree of trade up/down in the UAE Fish and Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the UAE Food market
- Leading distribution channels (value terms) in the UAE Fish and Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish and Seafood market by type of packaging material/container (in volume terms)
- Fish and Seafood market by type of packaging closure/outer (in volume terms)
- Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in the UAE Fish and Seafood market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Canadeans consumer trend framework and explanation of the sub-trends
- For key trends in the UAEs Fish and Seafood market
- How the trend is influencing consumption in the UAEs Fish and Seafood market
- How to target the trend in the UAEs Fish and Seafood market
- How the trend will evolve in the UAEs Fish and Seafood market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Product examples
- Products launched in the UAEs Fish and Seafood market

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables


Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (AED and US$) by category, 2015
Table 4: Leading retailers
Table 5: Leading brands by category, 2015

List of Figures


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015
A. Tung Chingco Manufacturing Corp
Bassamh Marketing Co Ltd
California Garden Products Inc
Century Canning Corporation(Century Pacific Group)
Saba
Al Islami Foods Co
Cascade Marine Foods Uae
Fresh Llc Dubai
Siblou

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