Consumer and Market Insights: Hot Drinks Market in Hungary

Consumer and Market Insights: Hot Drinks Market in Hungary

Code: CAN-CS2138MF | Published: Jul-2015 | Pages: 49 | Canadean
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The Consumer and Market Insights: Hot Drinks Market in Hungary report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Across the three Hot Drinks categories analyzed, Hot Coffee will remain the largest as well as fastest growth category by volume, registering a CAGR of 3.0% during 2014-2019

- The Hungarian Hot Drinks market is highly competitive and is led by international players like Nestle S.A. and Unilever PLC with a combined average market share of 27.2% in 2014

- The use of Bag/Sachet containers for packaging of Hot Drinks products is forecast to grow at the fastest CAGR of 2.6% during 2014-2019, led by increasing demand for Other Hot Drinks category

- Private Label had a considerable market penetration of 15.7% in the Hungarian Hot Drinks market in 2014

Synopsis
The report on the Hot Drinks sector in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
Market Overview
Market value and volume - the Hungarian Hot Drinks market
Historical and projected consumption in the Hungarian Hot Drinks market
Degree of trade up/down in the Hungarian Hot Drinks market
Volume of the Hungarian Hot Drinks market by category
Historical and project value of the Hungarian Hot Drinks market by category
Winners and losers in the Hungarian Hot Drinks market
Average category level pricing in the Hungarian Hot Drinks market
Segment share of the category and change in market share in the Hungarian Hot Drinks market
Retail Landscape and Key Distribution Channels
Leading retailers in the Hungarian Food market
Leading distribution channels in the Hungarian Hot Drinks market
Leading distribution channels by category in the Hungarian Hot Drinks market
Packaging
The Hungarian Hot Drinks market by type of packaging material/container
The Hungarian Hot Drinks market by type of packaging closure/outer
The Hungarian Hot Drinks market by type of packaging, forecast
Brand and Private Label Share
Penetration of private label, by categories, in the Hungarian Hot Drinks market
Private label performance compare to national brands in the Hungarian Hot Drinks market
Leading brands in the Hungarian Hot Drinks market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Nestle S.A.
D.E Master Blenders 1753
Mondel?z International Inc
Tchibo GmbH
HerbAria
Unilever PLC
Associated British Foods Plc
Bonbonetti Choco Kft
Bio city
Coop
SPAR
Penny Market
Lidl
Aldi SUd

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