Consumer and Market Insights: Ice Cream Market in Austria

Consumer and Market Insights: Ice Cream Market in Austria

Code: CAN-CS1922MF | Published: Apr-2015 | Pages: 44 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Austrias Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- Rising GDP per capita and low inflation rate will create demand for Consumer Packaged Goods in the Austrian market.

- Ice Cream market is forecast to register moderate growth in value volume terms during 2014-2019.

- The Take-home and Bulk Ice Cream is the largest category in value terms and is forecast to register fastest growth during 2009-2019.

- The Take-home and Bulk Ice Cream category will gain maximum market share in value terms during 2014-2019.

- Rigid Plastics is the most used packaging material while Tub is the most commonly used container type in Ice Cream market in Austria.

Synopsis
Ice Cream market is forecast to register moderate growth in value volume terms during 2014-2019. The Take-home and Bulk Ice Cream category is the most consumed and will gain maximum market share in value terms during 2014-2019. Take-home and Bulk Ice Cream has the highest private label penetration in the Ice Cream market.

Reasons To Buy
This overview of the Ice Cream Market in Austria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Austria Ice Cream market
Historical and projected consumption in the Austria Ice Cream market
Degree of trade up/down-trade in the Austria Ice Cream market
Market volume of Austria Ice Cream by category
Historical and project market value of Austria Ice Cream by category
Winners and losers in the Austria Ice Cream market
Average category level pricing in the Austria Ice Cream market
Segment share of the category and change in market share in the Austria Ice Cream market
Retail Landscape and Key Distribution Channels
Leading retailers in the Austria food market
Leading distribution channels in the Austria Ice Cream market
Leading distribution channels by category in the Austria Ice Cream market
Packaging
Austria Ice Cream market by type of packaging
Austria Ice Cream market by type of packaging closure/outer
Austria Ice Cream market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Austria Ice Cream market
Private label performance compare to national brands in the Austria Ice Cream market
Leading brands in the Austria Ice Cream market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
NestlE S.A.
Unilever PLC
Delikatessa GmbH

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