Consumer and Market Insights: Ice Cream Market in China

Consumer and Market Insights: Ice Cream Market in China

Code: CAN-CS1928MF | Published: Sep-2015 | Pages: 115 | Canadean
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Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Creams indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country.

Key Findings
- Chinas Ice Cream market is one of the largest among major nations, which can be attributed to the large population size. Despite this however, per capita consumption levels are low, hence providing many opportunities for further sales in the market

- Women have a greater preference for Ice Cream which can provide them with the necessary time out from balancing work and home commitments

- Chinese consumers are feeling increasingly time-scarce, causing them to look to Ice Cream to provide moments of relaxation and escapism

- Chinese consumers are seeking the highest quality Ice Cream, classifying the product as an indulgent treat that is worth trading up for

Synopsis
The Consumer and Market Insights: Ice Cream Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadeans 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and China-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Develop the best strategies in product formulation, packaging, and consumer targets through Canadeans analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years.

- Know who the key consumer group are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Prepared Meals market

- Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table of Contents

Introduction
Classifications and definitions
Methodology Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Chinese Ice Cream market
Historical and projected sales in the Chinese Ice Cream market
Degree of trade up/down-trade in the Chinese Ice Cream market
Comparison of Chinese Ice Cream market compared to other key countries
Market volume of Chinese Ice Cream by category
Historical and project market value of Chinese Ice Cream by category
Winners and losers in the Chinese Ice Cream market
Segment share of the category and change in market share in the Chinese Ice Cream market
Penetration of private label, by categories, in the Chinese Ice Cream market
Private label performance compare to national brands in the Chinese Ice Cream market
Leading companies in the Chinese Ice Cream market by category
Leading brands in the Chinese Ice Cream market by category Retailer and packaging
Leading retailers in the Chinese food market
Leading distribution channels in the Chinese Ice Cream market
Leading distribution channels by category in the Chinese Ice Cream market
Chinese Ice Cream market by type of packaging
Chinese Ice Cream market by type of packaging closure/outer
Chinese Ice Cream market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Chinese Ice Cream market
Private Label consumption occasions by age and gender in the Chinese Ice Cream market
Under/Over-consumption levels in the Chinese Ice Cream market by gender and age
Consumption frequency by type of consumer in the Chinese Ice Cream market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Ice Cream market Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Chinese Ice Cream market
Market volume of the Chinese Ice Cream market by category and trend
For leading trends in the Chinese Ice Cream market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Chinese Ice Cream market
How to target the trend in the Chinese Ice Cream market
How the trend will evolve in the Chinese Ice Cream market Innovation examples
New product examples launched in the Chinese Ice Cream market
New product examples launched in the global Ice Cream market Actions and Recommendations
How to successfully target key trends in the Chinese Ice Cream market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
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