Consumer and Market Insights: Ice Cream Market in Greece

Consumer and Market Insights: Ice Cream Market in Greece

Code: CAN-CS1936MF | Published: Apr-2015 | Pages: 40 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of Greeces Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- Greeces Ice Cream market will register slow growth in value terms during 2014-2019. Highly developed market economy will drive the growth in the Ice Cream market.

- Take-home and Bulk Ice Cream is the largest category in both value terms and volume terms, in the Ice Cream market.

- Artisanal Ice Cream is forecast to be the fastest growing category in terms of on-trade value during 2014-2019.

- Magnum, Boss, Nirvana and Algida are the leading brands in the Ice Cream market in Greece.

- Tub will be the most used container type during 2014-2019.

Synopsis
On-trade sales will grow at a faster rate than off-trade sales in Greeces Ice Cream market. Take-home and Bulk Ice Cream is the most consumed Ice cream product in Greece. The Artisanal Ice Cream is the largest category by value, whilst Take-home and Bulk Ice Cream is the fastest growing category in the on-trade market. Hypermarkets and Supermarkets is the leading distribution channel for Ice Cream market in Greece.

Reasons To Buy
This overview of the Ice Cream Market in Greece allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Greece Ice Cream market
Historical and projected consumption in the Greece Ice Cream market
Degree of trade up/down-trade in the Greece Ice Cream market
Market volume of Greece Ice Cream by category
Historical and project market value of Greece Ice Cream by category
Winners and losers in the Greece Ice Cream market
Average category level pricing in the Greece Ice Cream market
Segment share of the category and change in market share in the Greece Ice Cream market
Retail Landscape and Key Distribution Channels
Leading retailers in the Greece food market
Leading distribution channels in the Greece Ice Cream market
Leading distribution channels by category in the Greece Ice Cream market
Packaging
Greece Ice Cream market by type of packaging
Greece Ice Cream market by type of packaging closure/outer
Greece Ice Cream market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Greece Ice Cream market
Private label performance compare to national brands in the Greece Ice Cream market
Leading brands in the Greece Ice Cream market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Boss
Magnum - Overall
Algida - Others
EVGA - Others
Kri Kri-Overall
No One
Nirvana
Solero
Status
Magic
Carte DOr
Variete
Cornetto
Viennetta
Scandal
Aloma
Dodoni
HAagen-Dazs
Mars

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