Consumer and Market Insights: Ice Cream Market in New Zealand

Consumer and Market Insights: Ice Cream Market in New Zealand

Code: CAN-CS1948MF | Published: Apr-2015 | Pages: 41 | Canadean
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This report brings together consumer insight and market data to provide a comprehensive brief of New Zealands Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- New Zealands economy recorded lower GDP per capita growth rate in 2014 due to Euro Zone crisis.

- On-trade transaction accounted for majority of consumption in the Ice Cream market In New Zealand.

- The Impulse Ice Cream - Single Serve and Take-home and Bulk Ice Cream categories will gain market share in value terms during 2014-2019.

- Rigid Plastics is the most used packaging material while Tub is the most commonly used container type in New Zealands Ice Cream market.

- Tip Top is the leading brand in Impulse Ice Cream - Single Serve and Take-home and Bulk Ice Cream categories.

Synopsis
New Zealand has one of the highest per capita consumption of Ice Cream which offers growth opportunities to the Ice Cream manufacturers. On-trade sales are comparatively high in the country compared to off-trade sales. The Ice Cream market registered high growth during 2009-2014 led by Artisanal Ice Cream category while Take-home and Bulk Ice Cream is forecast to be the fastest growing category during 2014-2019.

Reasons To Buy
This overview of the Ice Cream Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the New Zealand Ice Cream market
Historical and projected consumption in the New Zealand Ice Cream market
Degree of trade up/down-trade in the New Zealand Ice Cream market
Market volume of New Zealand Ice Cream by category
Historical and project market value of New Zealand Ice Cream by category
Winners and losers in the New Zealand Ice Cream market
Average category level pricing in the New Zealand Ice Cream market
Segment share of the category and change in market share in the New Zealand Ice Cream market
Retail Landscape and Key Distribution Channels
Leading retailers in the New Zealand food market
Leading distribution channels in the New Zealand Ice Cream market
Leading distribution channels by category in the New Zealand Ice Cream market
Packaging
New Zealand Ice Cream market by type of packaging
New Zealand Ice Cream market by type of packaging closure/outer
New Zealand Ice Cream market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the New Zealand Ice Cream market
Private label performance compare to national brands in the New Zealand Ice Cream market
Leading brands in the New Zealand Ice Cream market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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